Cart abandonment: 11 ways to win the checkout game
Posted: Thu Dec 05, 2024 6:10 am
A constant pain for eCommerce companies is dealing with customers who abandon their carts before check-out. Boosting cart recovery rates can be tricky, but not impossible.
In this blog, we will walk you through ways in which your eCommerce business can boost conversion rates and seamlessly bring customers back to their carts and encourage a purchase.
What is cart abandonment?
Cart abandonment is when a customer does not complete a purchase homeowner database after browsing your web shop and adding items to their cart. Once they exit your site or app, all the products in that cart are considered abandoned.
Why do shoppers abandon their carts?
To understand the “why” behind cart abandonment, it’s important to first understand that it is the unfortunate, but natural way people shop online. Window shopping, price comparisons and simply browsing for fun are some reasons why online shoppers abandon their cart- they weren’t all that serious about completing the purchase in the first place.
But what about those shoppers who are seriously considering making a purchase and at the last minute decide not to?
According to the Statista, almost half of all online carts in the USA are abandoned. The main cause of cart abandonment in the USA was extra costs such as shipping, taxes and fees. Second place was when a customer was forced to create an account to complete a purchase.
Another top reason, making up 22% of cart abandonment, is a long and complicated checkout process.
Research from the Baymard Institute says that the average rate of online shopping cart abandonment for eCo
In this blog, we will walk you through ways in which your eCommerce business can boost conversion rates and seamlessly bring customers back to their carts and encourage a purchase.
What is cart abandonment?
Cart abandonment is when a customer does not complete a purchase homeowner database after browsing your web shop and adding items to their cart. Once they exit your site or app, all the products in that cart are considered abandoned.
Why do shoppers abandon their carts?
To understand the “why” behind cart abandonment, it’s important to first understand that it is the unfortunate, but natural way people shop online. Window shopping, price comparisons and simply browsing for fun are some reasons why online shoppers abandon their cart- they weren’t all that serious about completing the purchase in the first place.
But what about those shoppers who are seriously considering making a purchase and at the last minute decide not to?
According to the Statista, almost half of all online carts in the USA are abandoned. The main cause of cart abandonment in the USA was extra costs such as shipping, taxes and fees. Second place was when a customer was forced to create an account to complete a purchase.
Another top reason, making up 22% of cart abandonment, is a long and complicated checkout process.
Research from the Baymard Institute says that the average rate of online shopping cart abandonment for eCo