SQLs are much more than simple prospects: they are honduras phone number library the result of close collaboration between the marketing and sales teams. After careful analysis, these leads stand out for their potential to transform into real customers. This qualification not only optimizes time and resources, but it also considerably increases your chances of conversion. By integrating SQLs into your sales strategy, you ensure that you interact with contacts who have already taken a decisive step, thus making your approach both effective and targeted.
How to qualify a lead in your sales prospecting?
Sales Qualified Lead (SQL) refers to a contact that has been deemed ready to be taken on by the sales team. This qualification is based on a series of criteria defined by the company, such as the prospect’s engagement or proven interest in the products and services offered. According to a study conducted by HubSpot, more than 60% of companies that implement a lead qualification process , such as identifying SQLs, see a significant increase in their conversions. This highlights the importance of SQLs in any effective sales strategy.
