How to run a group on Facebook, Vkontakte: Instructions
Posted: Thu Dec 05, 2024 5:39 am
In order to develop the right SMM strategy , you first need to clearly establish the purpose of creating the group.
Social media communities can be used at different stages of digital funnels:
at the awareness-raising stage – when you need to spread information about a new store, brand, event, and attract new people;
when you need to strengthen trust and loyalty, when managing reputation, making repeat sales.
digital-воронка
With the help of a curated greece phone number library group, you can set up direct sales of goods to subscribers, attract people to the site, or maintain communication with the customer base.
Some communities are created just for the sake of image.
The main goal should be your focus when creating content, measuring the effectiveness of individual posts and the entire community.
Accordingly, the approach to managing pages and groups differs in different cases.
This article will cover in detail:
what types of communities are there on Facebook and VK;
what are they created for;
what content ranks well in “smart” social media feeds;
how to run communities by attracting and retaining a relevant audience.
Also watch Alena Polyukhovich's video, in which she talks about how to correctly create an ad on Facebook, specify the target audience, understand the campaign budget, and much more.
Facebook Advertising: Where to Start and Setup Tips
Реклама в Facebook: С чего начать и советы по настройке
How to Create a Content Publishing Plan: 6 Key Points
1. Select the optimal types and formats of content
Facebook and VK use 8 types of posts in different formats: texts, illustrations, infographics or (now a popular format) live broadcasts.
By comparison, many other social networks and YouTube are dominated by one format and have restrictions on using large amounts of text.
Виды и форматы контента
2. Maintain a balance in your publishing plan
You can't allow your group's feed to be dominated by either ads, entertaining memes, or only long educational posts.
But raffles, promotions, and broadcasts that involve people in mass communication should also be done in measured doses.
Balance is needed!
Any post, even a viral one, should be created to benefit the target audience, not just to attract random followers.
An important stage is media planning.
You can familiarize yourself with the media plan in advance, you just need to order SMM promotion from us through the application form.
Social media communities can be used at different stages of digital funnels:
at the awareness-raising stage – when you need to spread information about a new store, brand, event, and attract new people;
when you need to strengthen trust and loyalty, when managing reputation, making repeat sales.
digital-воронка
With the help of a curated greece phone number library group, you can set up direct sales of goods to subscribers, attract people to the site, or maintain communication with the customer base.
Some communities are created just for the sake of image.
The main goal should be your focus when creating content, measuring the effectiveness of individual posts and the entire community.
Accordingly, the approach to managing pages and groups differs in different cases.
This article will cover in detail:
what types of communities are there on Facebook and VK;
what are they created for;
what content ranks well in “smart” social media feeds;
how to run communities by attracting and retaining a relevant audience.
Also watch Alena Polyukhovich's video, in which she talks about how to correctly create an ad on Facebook, specify the target audience, understand the campaign budget, and much more.
Facebook Advertising: Where to Start and Setup Tips
Реклама в Facebook: С чего начать и советы по настройке
How to Create a Content Publishing Plan: 6 Key Points
1. Select the optimal types and formats of content
Facebook and VK use 8 types of posts in different formats: texts, illustrations, infographics or (now a popular format) live broadcasts.
By comparison, many other social networks and YouTube are dominated by one format and have restrictions on using large amounts of text.
Виды и форматы контента
2. Maintain a balance in your publishing plan
You can't allow your group's feed to be dominated by either ads, entertaining memes, or only long educational posts.
But raffles, promotions, and broadcasts that involve people in mass communication should also be done in measured doses.
Balance is needed!
Any post, even a viral one, should be created to benefit the target audience, not just to attract random followers.
An important stage is media planning.
You can familiarize yourself with the media plan in advance, you just need to order SMM promotion from us through the application form.