A content plan is a “roadmap” for a company’s blog or social media account.
Very detailed, with all the stops, turns, difficult sections and intersections that you might encounter.
Without such a map-assistant, the person who runs the company's blog or its page on social networks will wander in the dark, and the content that readers will ultimately receive will be devoid of any logic.
Only a correctly composed content plan will expand the audience, involve it in dialogue and interaction, and increase recognition of the company or brand.
And ultimately, it will help solve the problem that a blog or page on social networks faces - as a rule, this is an increase in the number of orders / an increase in sales and strengthening the company's business reputation in the Internet space.
Perhaps it’s time to figure out how to quickly create a competent and complete content plan, attract an audience and not break your head!
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Why do you need a content plan?
Is a content plan really necessary?
What about czech republic phone number library naturalness and spontaneity?
Why personal blogs can do without a content plan, but corporate ones cannot.
I have a Facebook account and I post there often, very often.
About life, about the weather, about my wonderful cats, about my daughter’s school affairs and a little bit about work.
And for this I don’t need a content plan at all.
Liveliness and naturalness forever, I write exclusively about what excites me at the moment!
Great - but on condition that the account is used for communication (mostly) and only a little bit for promotion.
Аккаунт в Facebook
A content plan is not required for a personal account.
It is impossible to run company blogs and social media accounts based on emotions, cats, memes, and whatever comes to mind at a given moment.
Because working with content is a business process.
And like any business process, to be successful it must be predictable and well thought out.
This is the only way a company will receive life-giving traffic and a warming increase in sales (and this is what content should ultimately work for).
But the possibilities that a content plan provides are even broader.
It can be used for analytics, noting how much each publication cost, what kind of traffic growth, audience engagement growth, and behavioral factor improvement it provided.
Do you want to get free traffic?
Are you interested in promoting your website?
Fill out the form below and I will personally contact you and we will discuss a plan for promoting your business!
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General principles for creating a content plan
What is important to know BEFORE you decide to create a content plan?
Let's talk about preparatory strategic work, without which starting to work on a business plan is pointless and impossible.
How to create a content plan for half a year in 30 minutes
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