Fail to set a preview text and the email client will see the first line of text. This isn’t always an issue, but it might mean a missed opportunity to grab subscribers’ attention.
4. Write your email copy
Email copy needs to offer value, feature topics that interest your audience, and embody your brand’s tone of voice.
To write persuasive, engaging email copy, keep these tips in mind:
Ask yourself, “What does my audience need from me? How can I help?”
Imagine you’re writing to one person.
Show your brand personality.
Tell a story.
Write to instill curiosity, starting with the email subject line — more on that below.
Use a conversational tone and write the way you speak.
Break up the copy with short paragraphs and use bullet points where possible.
Use the name of a real person for the email signature instead of a faceless brand logo.
Email marketing campaign example by Sundays, a dog food brand.
Source
This email by Sundays has a clear tone of voice norway telephone number data that matches the brand’s personality. The copy is concise and easy to understand.
When is the best time to send a marketing email?
Rather than choosing a random day and time to send your emails, be strategic. Think about what you know about your audience and choose the best time to send emails for them.
Brevo’s research showed that email marketing campaigns tend to perform better when sent on Tuesdays or Thursdays in the mornings around 10 AM or in the afternoons around 3 PM.
But, what works for most may not work best for you. It’s important to test different times to see where the sweet spot is for your audience. Or, use Brevo’s Send Time Optimization feature, which selects the best time for each individual contact based on previous engagement data.
This next section focuses on strategies and email marketing best practices.
1. Never buy email lists
Building an email list can be slow, especially when you’re just starting out. Buying a list might seem like a tempting shortcut, but trust us — it’s a terrible idea.
Buying a list will put your business at risk because:
Sending unsolicited emails and storing people’s data in your CRM without consent is illegal per the GDPR.
People are more likely to mark unsolicited emails as spam, damaging your email sender reputation and potentially ending you up on an email blocklist.
Most email marketing services will refuse to work with you because purchased lists can harm the deliverability of other users on shared IP addresses.
In short, don’t buy email lists. Build your list organically — however slowly — and you’ll reap the benefits in the long run.
