Keys to performing a good SEO audit

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Performing an audit of our website is essential to know if we have errors and where they are so we can correct them. Today we will tell you how to do it. Pay close attention!

What is an SEO audit?
An SEO audit is basically an analysis of our website, although after that we must correct the errors zalo database found and implement the necessary improvements so that our website is more optimal. Because for the optimization to continue working and the traffic to our website to continue flowing, we must constantly take care of it. Likewise, before starting the audit you must observe these three factors on your website in order to carry it out correctly:

Usability : The usability of our website is an essential feature not only for SEO positioning but also for the user. This means that we need to know if there are links that no longer work, if our website takes too long to load due to the weight of the images we have placed on it, if the display of our website adapts to all the devices from which it is visited, etc.
Optimization : Google will rank us higher or lower in search results based on multiple requirements: bounce rate , the number of external and internal links we typically use in our posts, whether other authoritative competing blogs link to our posts, whether we use keywords correctly ...
Security : When we visit a website, especially one where we are going to make a purchase and provide our banking and personal details, we choose those that our browser marks as safe. Therefore, our role as website owners is to prevent any third party from entering the website for fraudulent purposes.
Keys to performing a good SEO audit

What are the keys to doing a good SEO audit?
Verify : We need to make sure and verify that the main URLs of our website can be crawled by users and that when they are entered into the search engine or linked to, they do not appear as broken links. If our website's positioning is based on how other authoritative blogs are linking to our posts or users are sharing content, we cannot offer a URL that will then not work as users will lose interest in us.
Check : As we mentioned before, checking the loading speed of our website is a fundamental aspect to offer a website with usability. If our website does not load correctly or the images cannot be seen because they are too heavy and take too long to load, the user will not find the idea of ​​continuing to browse it very attractive. On the other hand, if we check these aspects, we will be ensuring that the visibility of our platform is correct.
Study : Studying the structure of our website is also essential to detect errors. This will be known by taking into account both the user's experience when browsing our website, as well as by reviewing the internal links that we place in our publications. A clear and structured organization of our website will help the person know where they can find what they are looking for. That is why it is also important to check if the internal links work, since if the reader is consulting something and wants to access the linked site, they will be lost if the search gives them an error and will end up abandoning the navigation.
Evaluate : Google or any other search engine will take into account the quality of the content we offer to position us better or worse. This means that we must evaluate the content we are publishing and whether we are making correct use of the keywords and whether they fit the content we are publishing and our brand line.
Attract : If we have many visits to our website but very few purchasing actions or signs of interest, it means that the audience we are attracting is not the right one since they are not interested in our content.
Analyze : We must not only analyze ourselves internally, but also external factors, such as all the competition or market trends. If we analyze how our competition is acting, speaking of SEO or positioning, we will be able to see where we are failing and we will know how we can improve. It is also important to analyze market trends since we must update our website as they change so that the client always finds what they are looking for.
Perform : Once we have verified, checked, studied, attracted, analyzed and evaluated other factors, we can perform an off-page SEO analysis and detect opportunities that influence the external positioning of our website as a whole.