If you’re lucky, you’ll have some research or set

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Forget the 50 handy tools and blog topic lists The internet will say: “Just research topics using these 50 handy tools and you’ll get a ton of ideas!” That’s cancelled. Slogging away with topics every week for three-plus years taught me that this advice — though well-intentioned — quickly wears thin. Especially if your topic or industry is niche. So here’s what I would recommend instead: Figure out what your people care about Find where the magic happens Keyword research your topics Brainstorm, categorize, and prioritize Execute And that’s what we’ll cover.


It may take a little more time, but it will give you ideas and direction you can colombia phone number resource use for months. Figure out your people The best way to find blog topic ideas is to look at your audience. What are their pain points, concerns, and obsessions when it comes to your products? Easier said than done sometimes, but chances are you already have at least an inkling on why they choose you. So start there and backtrack.


personas to use. If you aren’t, make do. The point isn’t to get hung up on idealizing your audience, or nailing down that brand of tofu sausage they like. The point is to nail down their pain points and desires and move on. Think about your best customers: How are you helping them live their best life? What are you helping them solve? What frustrates them about your line of services? When do they realize they need someone like you? Take the time to understand the people that currently buy from you.