Email from the Google Search Console team about

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And yet, sites tend to focus disproportionately on the latter, which is perhaps what brings us to this conundrum today. In this post, I’m going to point out some of the common causes of disparities between mobile and desktop internal linking, when you should care, and what you can do to fix these issues without throwing UX under the bus. *(thanks to Dom Woodman and the wealth of data at his fingertips for confirming for me that this is still the case!) A brief history of mobile-first Back in 2015, SEOs had two months’ warning to prepare for what the industry nicknamed “Mobilegeddon”.


This wasn’t the first time that Google had factored mobile friendliness into its rankings, albania phone number resource but it was probably the first time they tried to make a really big deal out of it as a way of steering webmasters — a sign of things to come. About 18 months later, in November 2016, we got the phrase “Mobile-first indexing”. Over the next few years, SEOs with access to multiple Search Console properties became familiar with the routine trickle of emails informing them of sites moving over to the new paradigm.


mobile-first indexing. During this period, some SEOs, including the late Russ Jones, myself in the aforementioned post on the Moz Blog, and my old boss Will Critchlow, started to voice concerns about the potential impact on the linkgraph: Tweet from Google's John Muller about mobile-first indexing. The overall impression at the time was that Google was using a hybrid index for now, but that “mobile only” was already on its way.