Why are so many strollers abandoned?
Posted: Mon Jan 20, 2025 9:53 am
But why are so many shopping carts abandoned in fashion eCommerce stores? We can divide users who abandon their shopping carts into three large groups:
First of all, we will find a group of buyers who are in a search or discovery phase of crypto email database list the Buyer Journey . This means that this group of buyers is only researching and has not yet decided to make the purchase. Often we can have little impact on these buyers. If they like our product, they will stay.
A second group of buyers abandon their shopping cart because we are not able to provide them with a good user experience in our online store. This means that they may not find what they are looking for, our website is slow, they do not trust us or they think that the checkout is too complicated, among other factors. It is on this group of buyers that we must focus our efforts.
Finally, we must consider a third group of buyers who are not satisfied with some feature of the product, its price or the fact that it is not exactly what they were looking for.
First of all, we will find a group of buyers who are in a search or discovery phase of crypto email database list the Buyer Journey . This means that this group of buyers is only researching and has not yet decided to make the purchase. Often we can have little impact on these buyers. If they like our product, they will stay.
A second group of buyers abandon their shopping cart because we are not able to provide them with a good user experience in our online store. This means that they may not find what they are looking for, our website is slow, they do not trust us or they think that the checkout is too complicated, among other factors. It is on this group of buyers that we must focus our efforts.
Finally, we must consider a third group of buyers who are not satisfied with some feature of the product, its price or the fact that it is not exactly what they were looking for.