Creating Calls to Action in HubSpot
Posted: Mon Jan 20, 2025 9:50 am
A call to action, or CTA, is used in digital marketing to capture the attention of customers. It is a button that serves to attract potential customers and increase lead conversion. In other words, it encourages the user to go through the last stage of the buyer's journey and generate greater profit for the company. The method used to achieve this is to link a landing page, form or destination page to a button placed in a specific location. By accessing said button, the user will organically provide their data to the brand. In this way, the marketing team can work to get the user to perform the desired marketing action.
HubSpot 's marketing software offers the option to create and modify calls to action. Depending on the company's objectives and the current marketing campaign, these will have a different design and content. The call to action can appear on any communication channel between the company and the client. In other words, they can be found in emails, advertisements, websites, corporate blogs, etc. It is presented as an eye-catching button that includes text in an imperative tone. In order for the user to perform the desired action, the brand must offer valuable content in return . For example, getting a free trial of its services or subscribing to its newsletter to receive exclusive discounts.
What are calls to action for?
Optimize marketing strategy.
Attract new potential customers.
Help complete the buyer's journey.
Generate a greater number of sales.
Increase traffic to the corporate website.
Where are calls to action placed?
One of the main benefits of calls to action is their adaptability and variety. A call to fusion database action can vary its typography, color and design as many times as necessary to adapt to the marketing strategy. This versatility also applies to where the CTA is placed. Depending on where it is placed, it will serve a different purpose. These are the most commonly used ones:
Top : When the CTA is located at the top of the web page, it is recommended that it be placed on the right side . This is due to the right-to-left reading practice in the West. This type of call to action aims to provide more information to the user with texts such as “See more” or “Learn more.”
Middle of page : If the call to action is located halfway down the page, it is a secondary button. In other words, it is intended to encourage the customer to fill out a form with additional information for the company. This data will not be vital, but it will serve to complete the user profile.
Bottom : Selecting the bottom area of a page to place a CTA means establishing a second attempt to capture the user's attention. In other words, it offers the user a second chance to learn more about a particular product or service. They are usually used to launch exclusive promotions, expand information or increase downloads of a quality product.
account
Metrics of a CTA
For a call to action to work properly, the company must measure its performance. This is achieved by measuring its performance in the digital marketing strategy. It is worth checking whether the KPIs established by the company have been met. To do this, the following metrics are taken into account:
A/B Testing : These tests are commonly used in digital marketing to check the effectiveness of a marketing action. They provide data about the audience and serve to create conclusions about user interaction with the call to action.
Submissions : Calculating the number of clicks users have made on a CTA helps to know how many have submitted data forms. The company can find out which buttons the user interacts with the most and apply their characteristics to the rest.
Click-through rate : Click-through rate is used in a variety of inbound marketing metrics. CTA results are used to understand the effectiveness of a CTA's position, design, or typography.
Views : Knowing the number of views of a CTA helps measure the impact of the marketing strategy. This is achieved by tracking the user from the moment they see the button until they fill out the form.
How to Create a Call to Action in HubSpot 4 Steps
1. Create
The first step is to go to Marketing > Lead Capture > CTAs . The Calls to Action tool will then open.
account
The main dashboard will display the CTAs that exist in your HubSpot account. At the top right, click the Create CTA button to access the creation menu.
2. Customize
In the pop-up on the right-hand side, you'll find the call-to-action editor. Under Button Content, you'll need to enter the text you want to fill in the CTA. You'll then be able to choose from different button styles, colors, typography, and advanced options. The platform also allows you to use an image for the button instead of a color.
3. Add elements
From the Options tab you can add the internal name of the CTA. That is, the name that will appear in the account to identify and organize your calls to action. You can also choose its redirection and the campaign to which it belongs. When you finish the process, click Save .
4. Establish CTA
The last tab provides a preview of the CTA. The process will be completed when you click Close . You can also create a smart version or multivariate test of the same call to action.
HubSpot 's marketing software offers the option to create and modify calls to action. Depending on the company's objectives and the current marketing campaign, these will have a different design and content. The call to action can appear on any communication channel between the company and the client. In other words, they can be found in emails, advertisements, websites, corporate blogs, etc. It is presented as an eye-catching button that includes text in an imperative tone. In order for the user to perform the desired action, the brand must offer valuable content in return . For example, getting a free trial of its services or subscribing to its newsletter to receive exclusive discounts.
What are calls to action for?
Optimize marketing strategy.
Attract new potential customers.
Help complete the buyer's journey.
Generate a greater number of sales.
Increase traffic to the corporate website.
Where are calls to action placed?
One of the main benefits of calls to action is their adaptability and variety. A call to fusion database action can vary its typography, color and design as many times as necessary to adapt to the marketing strategy. This versatility also applies to where the CTA is placed. Depending on where it is placed, it will serve a different purpose. These are the most commonly used ones:
Top : When the CTA is located at the top of the web page, it is recommended that it be placed on the right side . This is due to the right-to-left reading practice in the West. This type of call to action aims to provide more information to the user with texts such as “See more” or “Learn more.”
Middle of page : If the call to action is located halfway down the page, it is a secondary button. In other words, it is intended to encourage the customer to fill out a form with additional information for the company. This data will not be vital, but it will serve to complete the user profile.
Bottom : Selecting the bottom area of a page to place a CTA means establishing a second attempt to capture the user's attention. In other words, it offers the user a second chance to learn more about a particular product or service. They are usually used to launch exclusive promotions, expand information or increase downloads of a quality product.
account
Metrics of a CTA
For a call to action to work properly, the company must measure its performance. This is achieved by measuring its performance in the digital marketing strategy. It is worth checking whether the KPIs established by the company have been met. To do this, the following metrics are taken into account:
A/B Testing : These tests are commonly used in digital marketing to check the effectiveness of a marketing action. They provide data about the audience and serve to create conclusions about user interaction with the call to action.
Submissions : Calculating the number of clicks users have made on a CTA helps to know how many have submitted data forms. The company can find out which buttons the user interacts with the most and apply their characteristics to the rest.
Click-through rate : Click-through rate is used in a variety of inbound marketing metrics. CTA results are used to understand the effectiveness of a CTA's position, design, or typography.
Views : Knowing the number of views of a CTA helps measure the impact of the marketing strategy. This is achieved by tracking the user from the moment they see the button until they fill out the form.
How to Create a Call to Action in HubSpot 4 Steps
1. Create
The first step is to go to Marketing > Lead Capture > CTAs . The Calls to Action tool will then open.
account
The main dashboard will display the CTAs that exist in your HubSpot account. At the top right, click the Create CTA button to access the creation menu.
2. Customize
In the pop-up on the right-hand side, you'll find the call-to-action editor. Under Button Content, you'll need to enter the text you want to fill in the CTA. You'll then be able to choose from different button styles, colors, typography, and advanced options. The platform also allows you to use an image for the button instead of a color.
3. Add elements
From the Options tab you can add the internal name of the CTA. That is, the name that will appear in the account to identify and organize your calls to action. You can also choose its redirection and the campaign to which it belongs. When you finish the process, click Save .
4. Establish CTA
The last tab provides a preview of the CTA. The process will be completed when you click Close . You can also create a smart version or multivariate test of the same call to action.