Strengths and weaknesses: Being honest is key

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When conducting your SWOT Analysis, it is important to be honest with yourself . Often, as entrepreneurs we are tempted to exaggerate our strengths or downplay our weaknesses. However, the success of this exercise lies in an objective assessment. Ask yourself: Do I really have a competitive advantage? How can I strengthen my weak points?

Identificar las debilidades a tiempo permite transformarlas en oportunidades de mejora.

Opportunities and threats: Keep an eye on the environment
Opportunities and threats often depend on external factors . For example, a change in macedonia phone number list preferences or a new law can have a big impact. Always keep an eye on the market and trends so you can act quickly and adapt.

A good example of opportunity is the rise of e-commerce after the pandemic. Many small businesses that took advantage of this opportunity now have a strong digital presence and have reached new markets.

Según un estudio reciente, las empresas que responden rápidamente a nuevas oportunidades tienen un 25% más de probabilidades de crecer en los próximos cinco años.