Clean design with key details. It includes the order number, tracking number, total order value, and shipping address (for a quick double-check), all in a clean, simple layout that’s easy to follow.
Contact options. Including links to customer support shows customers where to go if they have any questions, making the whole customer experience smoother.
6. Feedback request email
transactional email example asking for feedback
What makes this a good transactional email example?
Friendly, encouraging tone. The email invites customers Mom Phone Number Data to share feedback in a positive, approachable way.
Visual reminder of purchased items. Showing what they bought helps make the feedback request feel relevant and personal.
Focus on brand identity. By maintaining brand colors and fonts, this email feels like a natural continuation of the customer journey.
Pro tip: Feedback emails help improve your business and build customer relationships. Automate them as transactional emails for better results.
Choose when to ask for feedback after a purchase, then use a dynamic template to personalize the email with what each customer purchased. Simple and effective.
7. Password reset email
Jet password reset transactional email example
Simple and to the point. This email keeps things short, which is ideal for time-sensitive security updates.
Focus on security. A simple design with no distractions shows the brand takes security seriously, which builds trust.
Contact details included. Providing a support link ensures that users know where to turn if they have trouble accessing their account.
8. Account cancellation email
transactional email example cancellation of account
What makes this a good transactional email example?
Straightforward and detailed. Netflix provides all the information about account cancellation so users know what to expect.
Options for re-subscribing. Explaining how to reactivate the account keeps the door open for returning customers.
Non-promotional and respectful tone. The email keeps it factual, respecting the user’s decision without pushing them to reconsider.
9. Subscription expiring email
dunked notification transactional email examples
Why this is a good transactional email example:
Urgent and engaging. The email’s tone encourages customers to act before their subscription ends, which can lead to renewals.
Easy-to-find CTA button. A clear “Activate Your Account Now” button gives customers an immediate path to keep their subscription.
Additional support options: With a link to customer support and even the founder’s contact, the email feels helpful and accessible.
Good to know. Depending on your business, you might need other types of emails such as notification emails or important updates that require customer action.
