The user is central, also in SEO
Posted: Sun Jan 19, 2025 7:16 am
For years, people have been writing about 'the end of SEO '. This is still not the case, because you can simply optimize to obtain better positions in search engines. The approach to this has changed. With the Penguin and Hummingbird updates of last year, it is clear that Google increasingly understands the intentions of its users. For a sustainable SEO strategy, it is therefore advisable to focus strongly on added value for the user. With the help of data, you can create an excellent approach that is good for both users and search engines, but in that order. In general, it will increasingly apply: what is good for users is also good for search engines.
For a good SEO approach it is crucial to understand both well. Technical problems within websites that search engines can no longer handle are becoming less common, but when using content you will have to put the user first. When the content is good, it also buy cayman islands whatsapp number database contributes greatly to building authority, which in turn is positive for your positions in the search engines.
Google is increasingly providing answers directly
Since Google's mission is to provide users with the right information as quickly as possible, Google will try to provide more answers directly. Common examples of this are of course looking at the weather or stock prices, but Google is also increasingly comparing airline tickets or credit cards itself, after which the results are presented directly to the user. Again, Google is naturally trying to convert more of its own, commercially valuable traffic into cash. As a result, some of these options are initially free, to possibly be paid for later.
For a good SEO approach it is crucial to understand both well. Technical problems within websites that search engines can no longer handle are becoming less common, but when using content you will have to put the user first. When the content is good, it also buy cayman islands whatsapp number database contributes greatly to building authority, which in turn is positive for your positions in the search engines.
Google is increasingly providing answers directly
Since Google's mission is to provide users with the right information as quickly as possible, Google will try to provide more answers directly. Common examples of this are of course looking at the weather or stock prices, but Google is also increasingly comparing airline tickets or credit cards itself, after which the results are presented directly to the user. Again, Google is naturally trying to convert more of its own, commercially valuable traffic into cash. As a result, some of these options are initially free, to possibly be paid for later.