How to Integrate Schema Markup and Get Rich Snippets on Your WordPress Site
Posted: Sun Jan 19, 2025 7:12 am
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How to Integrate Schema Markup and Get Rich Snippets on Your WordPress Site
Have you ever come across a Google result that includes a star review? This bit of additional information is called a rich snippet , and the code used to tell the search engine to find that information is called schema markup (or structured data). When you add schema markup to WordPress, you can increase the chances of your site getting rich, compelling results!
Although structured data does not directly affect ranking (Google has always stated this, even very recently, with the words of its frontend John Mueller)
“We don't use it as a quality factor, so it's not like we would say that this uruguay phone number data has Schema markup, therefore it's a better site.”
—John Mueller
rich snippets (single results in Google SERPs that have more visual elements) are certainly (and also statistically) more attractive than traditional ones and this allows you to improve the CTR (Click Through Rate), or the amount of clicks per number of times that snippet is published by Google. It's not bad if out of 100 views 40 people click instead of 25, don't you think?
In this post, we’ll dive into how schema markup works, then show you how to add schema markup to WordPress using a plugin.
Table of Contents view
What do schema markup and rich snippets look like?
Schema markup is a behind-the-scenes code that you add to your WordPress site . Internet users will never see it, but search engines like Google use it to better understand your content and add rich snippets like these to their results:
What a rich snippet looks like
Stars aren't the only rich snippets you might see in Google results. You might also see, as in the example below, a recipe search result with the number of reviews, calories, and time to complete the dish:
Rich snippet of a recipe
Depending on the type of content you have, you will add different structured data. Here are the most common types of structured data:
People
Products
Reviews
Recipes
Software Applications
Events
Video
Articles
Local businesses
Books
But how do you add a schema to your content on WordPress?
We see it below…
SEO Analysis Banner
Step 1: Install a Schema Markup Plugin for WordPress
There are several plugins for adding structured data to WordPress. In this post, we will delve into the All In One Schema Rich Snippets plugin because of its popularity and its support for most rich snippets.
Schema – All In One Schema Rich SnippetsSchema – All In One Schema Rich Snippets
Author(s): Brainstorm Force
Current Version: 1.6.13
Last Updated: 11/19/2024
all-in-one-schemaorg-rich-snippets.1.6.13.zip
80%
Ratings
40,000+
Installs
WP3.7+
Requirements
To get started, install and activate the plugin on your WordPress site, then find the Rich Snippets tab in your WordPress dashboard admin.
rich snippet and schema markup plugin
Step 2: Set up and add structured data to WordPress
Technically, the schema markup functionality is already added to your WordPress site once you activate the plugin. However, you can configure what is displayed. After that, each post or page you create will require you to specify whether you want to show schema markup in search results.
On the Rich Snippets page, you will see a configuration tab where all the schema markup types are displayed.
How to Integrate Schema Markup and Get Rich Snippets on Your WordPress Site
Have you ever come across a Google result that includes a star review? This bit of additional information is called a rich snippet , and the code used to tell the search engine to find that information is called schema markup (or structured data). When you add schema markup to WordPress, you can increase the chances of your site getting rich, compelling results!
Although structured data does not directly affect ranking (Google has always stated this, even very recently, with the words of its frontend John Mueller)
“We don't use it as a quality factor, so it's not like we would say that this uruguay phone number data has Schema markup, therefore it's a better site.”
—John Mueller
rich snippets (single results in Google SERPs that have more visual elements) are certainly (and also statistically) more attractive than traditional ones and this allows you to improve the CTR (Click Through Rate), or the amount of clicks per number of times that snippet is published by Google. It's not bad if out of 100 views 40 people click instead of 25, don't you think?
In this post, we’ll dive into how schema markup works, then show you how to add schema markup to WordPress using a plugin.
Table of Contents view
What do schema markup and rich snippets look like?
Schema markup is a behind-the-scenes code that you add to your WordPress site . Internet users will never see it, but search engines like Google use it to better understand your content and add rich snippets like these to their results:
What a rich snippet looks like
Stars aren't the only rich snippets you might see in Google results. You might also see, as in the example below, a recipe search result with the number of reviews, calories, and time to complete the dish:
Rich snippet of a recipe
Depending on the type of content you have, you will add different structured data. Here are the most common types of structured data:
People
Products
Reviews
Recipes
Software Applications
Events
Video
Articles
Local businesses
Books
But how do you add a schema to your content on WordPress?
We see it below…
SEO Analysis Banner
Step 1: Install a Schema Markup Plugin for WordPress
There are several plugins for adding structured data to WordPress. In this post, we will delve into the All In One Schema Rich Snippets plugin because of its popularity and its support for most rich snippets.
Schema – All In One Schema Rich SnippetsSchema – All In One Schema Rich Snippets
Author(s): Brainstorm Force
Current Version: 1.6.13
Last Updated: 11/19/2024
all-in-one-schemaorg-rich-snippets.1.6.13.zip
80%
Ratings
40,000+
Installs
WP3.7+
Requirements
To get started, install and activate the plugin on your WordPress site, then find the Rich Snippets tab in your WordPress dashboard admin.
rich snippet and schema markup plugin
Step 2: Set up and add structured data to WordPress
Technically, the schema markup functionality is already added to your WordPress site once you activate the plugin. However, you can configure what is displayed. After that, each post or page you create will require you to specify whether you want to show schema markup in search results.
On the Rich Snippets page, you will see a configuration tab where all the schema markup types are displayed.