How to measure digital marketing? Mandatory metrics according to objectives
Posted: Sun Jan 19, 2025 7:06 am
The holy grail of online marketing is metrics, but how do you measure digital marketing?
We often spend our days looking at generic metrics that, on their own, tell us very little if they are not placed in a business context.
You can have all the metrics in the world, but if you don't have defined business objectives and KPIs to measure specific actions , it's like you have nothing.
Well yes, you have a million pieces of data that will only put buy peru number database obstacles in your way instead of helping you make decisions.
What is a KPI in digital marketing?
A KPI ( Key Performance Indicator ) is a metric or key indicator used to measure the performance of a digital marketing campaign or strategy.
KPIs are usually objective indicators that allow you to analyze your company's progress based on data and adjust your business strategy accordingly.
In marketing, KPIs are essential for assessing the impact and effectiveness of a campaign. They are typically used to determine whether objectives are being met, to measure performance relative to competitors, or to identify opportunities for improvement.
We often spend our days looking at generic metrics that, on their own, tell us very little if they are not placed in a business context.
You can have all the metrics in the world, but if you don't have defined business objectives and KPIs to measure specific actions , it's like you have nothing.
Well yes, you have a million pieces of data that will only put buy peru number database obstacles in your way instead of helping you make decisions.
What is a KPI in digital marketing?
A KPI ( Key Performance Indicator ) is a metric or key indicator used to measure the performance of a digital marketing campaign or strategy.
KPIs are usually objective indicators that allow you to analyze your company's progress based on data and adjust your business strategy accordingly.
In marketing, KPIs are essential for assessing the impact and effectiveness of a campaign. They are typically used to determine whether objectives are being met, to measure performance relative to competitors, or to identify opportunities for improvement.