The rest will not show any serious initiative without additional incentives

[Mondol]

People trust reviews and recommendations from other people much more than advertising and information directly from the brand. Therefore, the presence of user-generated content can become a serious booster for increasing loyalty and sales. Modern Instagram marketing provides quite a few ways to engage the audience in content creation: holding competitions with prizes and bonuses; creating a unique company hashtag; launch of tests and challenges; cooperation with bloggers; engagement through Stories, Reels and live broadcasts; reposts of quality user-generated content. One way or another, users need to be encouraged to create original content. Literally only a few show their own initiative, and only those who are very satisfied with the company's product.


Facebook Integration via Post Exchange Over the past few years, the gap between Instagram and Facebook in terms of audience characteristics has become increasingly pronounced. Instagram tends to be used by the algeria phone number list younger generation, while Facebook is used by the older generation. Does this mean that if you are targeting young people, you can sacrifice Facebook? No. Does this fact mean that you need to create different creatives for Instagram and Facebook and spend twice as much time? Also no. In most cases, the optimal solution may be a simple integration with Facebook, after which all your Instagram posts will be immediately published on the Facebook page.


This saves a lot of time and in the long run allows you to reach a larger audience, making Instagram marketing even more effective without complicating it. Using Stories and Highlights Effectively Stories on Instagram have become a real find for both users and brands. They provide the opportunity to publish relevant information literally "on the fly". But the most important thing is that now the level of coverage and the viewing rate of "stories" on Instagram already exceeds the same indicators of posts in the main feed. Stories have another important advantage — interactivity.