The customer doesn't have much money, and the price is really high for him.
Posted: Sun Jan 19, 2025 7:04 am
Such a customer has a certain amount and not a ruble more. He wants to deal with you: he contacted you himself, which means he sees some special value in you for himself. This is nice, but what to do in such a situation?
Your tactics: If the client is just a little short and the deal won't hit your pocket too hard, give in. In return, you'll get a more than loyal, regular, dedicated customer. And his budget will most likely grow a little next year, and the client will be able to buy at a normal price. At the same time, he will always be grateful to you for your australia business email list concern, will turn a blind eye to mistakes and bring friends as new customers.
Don't rush to refuse such a client a discount, but agree on the terms in advance that you are making concessions only at first and the next batch (or the next subscription) will be sold at a normal price. You are ready to understand the situation, but business is business, and you should also count your money.
In a nutshell: if possible, give in, but clearly stipulate that next time the client will buy at regular prices.
The client has no money (this is a charity or public organization)
We are talking about non-profit organizations such as orphanages, libraries, schools, shelters, student associations, etc. Yes, their budget is usually zero, but their activities are necessary for society. Here you should pay special attention: such associations cannot do without discounts, and they need your product or service, since they turned to you.
Your tactics: here the task of the financial department is to initially develop a line of behavior when working with such clients. You can decide to always unconditionally provide the service (or give a subscription) for free or at the lowest price. But at the same time agree on some reciprocal benefits for yourself. Let, for example, they write a good, big review about you or tell in an interview that your company really helps to do good deeds. You can post all this on your own website or blog. This will add points to you in the eyes of both potential and real clients.
In a nutshell: meet them halfway, and in return you will receive a stream of positivity and recommendations on social media pages and websites.
Your tactics: If the client is just a little short and the deal won't hit your pocket too hard, give in. In return, you'll get a more than loyal, regular, dedicated customer. And his budget will most likely grow a little next year, and the client will be able to buy at a normal price. At the same time, he will always be grateful to you for your australia business email list concern, will turn a blind eye to mistakes and bring friends as new customers.
Don't rush to refuse such a client a discount, but agree on the terms in advance that you are making concessions only at first and the next batch (or the next subscription) will be sold at a normal price. You are ready to understand the situation, but business is business, and you should also count your money.
In a nutshell: if possible, give in, but clearly stipulate that next time the client will buy at regular prices.
The client has no money (this is a charity or public organization)
We are talking about non-profit organizations such as orphanages, libraries, schools, shelters, student associations, etc. Yes, their budget is usually zero, but their activities are necessary for society. Here you should pay special attention: such associations cannot do without discounts, and they need your product or service, since they turned to you.
Your tactics: here the task of the financial department is to initially develop a line of behavior when working with such clients. You can decide to always unconditionally provide the service (or give a subscription) for free or at the lowest price. But at the same time agree on some reciprocal benefits for yourself. Let, for example, they write a good, big review about you or tell in an interview that your company really helps to do good deeds. You can post all this on your own website or blog. This will add points to you in the eyes of both potential and real clients.
In a nutshell: meet them halfway, and in return you will receive a stream of positivity and recommendations on social media pages and websites.