SEO: Why You Should Use Google Trends?
Posted: Sun Jan 19, 2025 7:03 am
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SEO: Why You Should Use Google Trends?
Google Trends , also known as Google Search Trends , is a free tool that allows web professionals to know in real time what people are searching for in a specific period of time and location, even globally.
How to respond exactly to the expectations of Internet users? What is Google Trends for? How does Google Trends work? How to use Google Trends effectively to improve SEO?
And that's what we'll see in this post.
Table of Contents view
How to use Google Trends
Google Trends is a tool that calculates the number of trending searches qatar phone number data by Internet users and mobile users on the Google search engine in a given period. Among other things, this tool allows you to observe the evolution over time of the number of searches for a given keyword and suggests related searches .
The tool has 4 search filters that can be used to refine the results as much as possible:
Category : There are 25 of them and they allow you to obtain more reliable results by selecting thematic categories related to the keyword searched (trending news, games, health, travel, etc.).
Geography : You can limit your results to a country or even a region, and you can also compare geographic regions.
Seasonality : Select the date or period you want to study. You can of course compare two periods.
Google Service : Choose the section where your keyword was typed: news, images, shopping or youtube.
Here is an example of a search on Google Trending :
A search on Google Trends
We searched for the term webmarketing in the category commerce and industry, in Italy, since 2004 and in web research.
There is various information that is provided to us:
Evolution of the number of searches over time
Associated queries
Research in progress, etc.
G Trends
Google Trends, an essential tool for your SEO strategy
If you are a webmaster, SEO consultant , editorial director or web editor, this powerful tool allows you to use useful information for SEO and for choosing your online content.
The keyword associations most frequently used by Internet users help you optimize titles and URLs .
The interest in ongoing research allows us to anticipate future trends and guide editorial content.
Another advantage of Google Web Trends for your business: being able to test and monitor your popularity. Thanks to the Compare function , you have the possibility to analyze your online reputation compared to that of your competitors (up to 5). It only works if the search volumes are high enough to be used.
You will be able to react more quickly if you notice a decline in search trends or an improvement in search.
Search on Google Search Trends
How to use Google Search Trends for web marketing, e-commerce and Google ADS campaign optimization
If you are an e-commerce manager, web marketing consultant or Google ADS campaign manager, the comparative analysis of different search terms from Google Trends can help you.
You can then evaluate the expectations of your goals and create a Google ADS ad optimized for your potential customers and accentuate your communication on popular products or services.
The analysis of seasonal trends through Google Trends allows us to anticipate future requests from Internet users.
SEO: Why You Should Use Google Trends?
Google Trends , also known as Google Search Trends , is a free tool that allows web professionals to know in real time what people are searching for in a specific period of time and location, even globally.
How to respond exactly to the expectations of Internet users? What is Google Trends for? How does Google Trends work? How to use Google Trends effectively to improve SEO?
And that's what we'll see in this post.
Table of Contents view
How to use Google Trends
Google Trends is a tool that calculates the number of trending searches qatar phone number data by Internet users and mobile users on the Google search engine in a given period. Among other things, this tool allows you to observe the evolution over time of the number of searches for a given keyword and suggests related searches .
The tool has 4 search filters that can be used to refine the results as much as possible:
Category : There are 25 of them and they allow you to obtain more reliable results by selecting thematic categories related to the keyword searched (trending news, games, health, travel, etc.).
Geography : You can limit your results to a country or even a region, and you can also compare geographic regions.
Seasonality : Select the date or period you want to study. You can of course compare two periods.
Google Service : Choose the section where your keyword was typed: news, images, shopping or youtube.
Here is an example of a search on Google Trending :
A search on Google Trends
We searched for the term webmarketing in the category commerce and industry, in Italy, since 2004 and in web research.
There is various information that is provided to us:
Evolution of the number of searches over time
Associated queries
Research in progress, etc.
G Trends
Google Trends, an essential tool for your SEO strategy
If you are a webmaster, SEO consultant , editorial director or web editor, this powerful tool allows you to use useful information for SEO and for choosing your online content.
The keyword associations most frequently used by Internet users help you optimize titles and URLs .
The interest in ongoing research allows us to anticipate future trends and guide editorial content.
Another advantage of Google Web Trends for your business: being able to test and monitor your popularity. Thanks to the Compare function , you have the possibility to analyze your online reputation compared to that of your competitors (up to 5). It only works if the search volumes are high enough to be used.
You will be able to react more quickly if you notice a decline in search trends or an improvement in search.
Search on Google Search Trends
How to use Google Search Trends for web marketing, e-commerce and Google ADS campaign optimization
If you are an e-commerce manager, web marketing consultant or Google ADS campaign manager, the comparative analysis of different search terms from Google Trends can help you.
You can then evaluate the expectations of your goals and create a Google ADS ad optimized for your potential customers and accentuate your communication on popular products or services.
The analysis of seasonal trends through Google Trends allows us to anticipate future requests from Internet users.