Simplify and enhance your existing tech stack before making new investments — and when you do, connect them to revenue goals.
As they grow, companies often find themselves stacking one application on top of another to solve pressing team and client needs. No matter the cause, reactive tech investments often lead to a disjoined and unproductive environment that derails critical business functions.
To avoid a disjointed tech stack, it’s critical to assess every list of belgium consumer email new tool’s contribution to revenue-generating activities. Documentation of pros and cons, measurable impact on the buyer’s journey, a plan for team-wide adoption, and stakeholder buy-in are key to strategic decision-making. However, the evaluation process alone takes a long time before the organization feels the impact — without even accounting for the timeline of proper implementation, migration, and team adoption efforts.
That’s why before investing time and resources into the discovery, purchase, and team training of net-new platforms, make sure to revisit your existing platforms to understand what can be improved through plan upgrades or integrations. Integrations, in particular, can be the most cost-effective way to solve and simplify the need for new software as operations scale.
For example, HubSpot’s Sales Hub comes in various product combinations to accommodate team needs, unify all customer and user data, and enhance the buyer’s journey.
Because HubSpot’s mission includes centralizing access to all tools a team uses, it’s also one of the most integration-friendly CRMs on the market — just look for “Certified App” in the HubSpot marketplace to ensure any new application meets the requirements for security, privacy, reliability, performance, usability, accessibility, and value.
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