In order to effectively establish

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This is extremely important information for all companies that are engaged in online commerce, expand their business in at least two markets, and provide services to multilingual people. That's a lot of companies! Although English is currently widely spoken around the world, and for many Internet users it is a second language, many people still do not speak it as well as their native language.

In order to effectively establish itself in the global, primarily online, market, a company should use the native language of its customers, wherever they are.

It is the native language that provides the opportunity to communicate directly with customers and ensures higher sales . Therefore, localization of website or online store bulgaria telegram phone numbers texts is a key element of success in the international arena. Especially in the modern world, when global e - commerce activities are within reach of both a company located in the very center of London and a small business in the suburbs of Vilnius.

Localization is a concept used when introducing a product or service (and therefore a website) to another country. This is not the usual translation of the instructions on the packaging and the content of the website into the language of the target country. Localization is a way of introducing a company to a new market. The product is adapted to the language, culture and society of the target country. What needs to be adapted in this way? In short – everything. Starting with the product descriptions of the online store, all promotional materials, ending with positioning in the Google browser.