the purpose of creating content on LinkedIn?
Posted: Sun Jan 19, 2025 6:53 am
Sharing content not only gives you the opportunity to connect with other professionals, but also helps you to:
Boost your personal brand.
Generate traffic to your website (highly recommended if you offer a service).
Generate sales opportunities through lead generation actions .
Key tips to stand out on LinkedIn
Use third party content
Creating your own content is great, but it takes time and planning.
Don't forget that not everything you publish has to be 100% yours; you can use third-party content aligned with your expertise.
For example, sharing relevant news, industry buy pakistan number database statistics, and even a post from another professional that you consider important to publicize and that can generate interaction within your network.
Interact on your contacts' posts
Another way to “create content” is through intelligent interaction with third-party content.
For example, I recommend that you look for companies that belong to the target audience you want to contact so that you can be aware of what they publish and be able to interact intelligently with them, providing value "not selling" as I have seen many people do, who, while making a comment, try to "talk about their book" metaphorically speaking.
Boost your personal brand.
Generate traffic to your website (highly recommended if you offer a service).
Generate sales opportunities through lead generation actions .
Key tips to stand out on LinkedIn
Use third party content
Creating your own content is great, but it takes time and planning.
Don't forget that not everything you publish has to be 100% yours; you can use third-party content aligned with your expertise.
For example, sharing relevant news, industry buy pakistan number database statistics, and even a post from another professional that you consider important to publicize and that can generate interaction within your network.
Interact on your contacts' posts
Another way to “create content” is through intelligent interaction with third-party content.
For example, I recommend that you look for companies that belong to the target audience you want to contact so that you can be aware of what they publish and be able to interact intelligently with them, providing value "not selling" as I have seen many people do, who, while making a comment, try to "talk about their book" metaphorically speaking.