How do digital marketers use web analytics?

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Web analytics and digital marketing are closely related, as web analytics is an essential tool for measuring and optimizing the performance of online marketing strategies.

Digital marketing professionals rely on web analytics to understand the status and real evolution of the campaigns we carry out.


We do this to enhance and improve the positioning buy oman number database of the websites we manage and to be able to evaluate whether the actions contemplated within them have had the expected effect.

Without this information, the decisions and strategies formulated will have no basis and very serious mistakes can be made.

Therefore, in this post, I am going to tell you what web analytics is and what it consists of, so that you can obtain the best results on a website.

In addition, I will discuss some of the essential tools that every SEO and/or Webmaster should use to analyze a website's KPIs.