How to set affiliate commissions for your affiliate program

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As an affiliate program manager, one of the most difficult decisions you'll have to make is how to set affiliate commission rates that benefit everyone involved. It can be an overwhelming experience, especially if you're not familiar with the steps involved.

Fortunately, it can be a straightforward process. All it takes is a few simple calculations and you can set rates that benefit both you and your affiliates.

In this article, we'll discuss the all b2c data included have importance of competitive commissions. Next, we'll provide a step-by-step guide to help you determine the right commissions for your program. Finally, you'll learn how to set up affiliate commissions in Easy Affiliate, allowing you to get your program up and running in no time. Let's get started!

Why You Should Set Competitive Affiliate Commissions
Simply put, commission rates are reward-based payments your affiliates will receive upon completing a sale. These rates typically include two separate elements: a base fee and bonuses.

When setting your company's fees, it can be tempting to keep them low to maximize your own profits. However, offering more lucrative rates has two major advantages:

They can attract high-performing affiliates .
They can lead to increased conversions as affiliates will have an incentive (i.e. higher pay) to do well.