Is there a certain stretch of the month or quarter when one of your customers’ challenges takes center stage? If you’re offering a solution to that challenge, staying relatively subdued during “offseason” and then ramping up your engagement for primetime might be the best approach.
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Tell A Story
Believe the Storybrand hype. Everyone loves to play the hero in list of barbados consumer email their own story, and nowhere is this more true than business. As a sales rep, your surest route to winning over a prospect lies in crafting a compelling narrative — and making them the protagonist.
Pain points become exciting quests to complete, trials to conquer, heights to reach. Your prospect has the opportunity to choose you as her trusty companion on her journey to defeat the obstacle that lies between her and quantifiable success. Your job is crafting the story in such a way that your future customer sees a clear path to victory with you and your product by her side.
Focus on the aspirational. This challenge breeds late nights and anxious meetings today, but what will tomorrow look like when your prospect has overcome the obstacle? Paint the picture of her success. You’re just happy to be there at her side!
Tip: Use visual storytelling techniques to engage your prospect.
Visual storytelling is a powerful tool in sales. Using elements like images, videos and infographics can help bring your story to life and capture your prospect's attention. Consider creating a visual representation of your prospect's journey to success with your product, highlighting key milestones and benefits along the way. This not only makes your pitch more interesting and memorable, but also allows your prospect to better envision themselves using your product and achieving their goals.
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