Do you have insight into the path a customer takes before making a purchase? By drawing up customer journeys , you provide insight into how the purchasing process works in your market. In order to map out your customer's Buyer Journey, it is important that the different phases of his or her purchasing process are clear. And that you provide insight into where the customer gets his information from and which online and offline channels are used for this. Use the knowledge that sales has about customers for this.
By working together with sales to draw up these customer journeys, you will have commitment from sales and develop a shared vision on this. The knowledge and awareness will then inspire both parties to think about successful marketing activities. For buy bulgaria whatsapp number database example, is it useful to organize webinars or to send newsletters and what should they be about? If you have knowledge about the purchasing process of your (potential) customers, answers to these essential questions can be found quickly.
2. Create the right content
Research by DemandGen Report shows that almost 95% of B2B buyers choose their supplier based on content offering. This means that they choose a supplier that provides them with the right content at the right time in the purchasing process. Therefore, after drawing up the customer journey, create the right content for each phase in the process. The knowledge that sales has about customers is also essential in this process. Both for online and offline content creation. Because even when sales colleagues visit customers, it is desirable that they have the right resources and information to serve customers well.
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