6 Simple Tips for Monitoring Future Trends

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Another successful example of trendspotting is the meme "Waiter" known to almost everyone . By the way, does everyone know that in Holland there is even a monument erected in his honor? How did small business owners take advantage of this? They came up with the idea of ​​offering a soft toy "Waiter" as an additional product to their products (having specially ordered a batch from China). Here you have simple, visual and, what is important, effective trendspotting applied in business.

Deep and high-quality trend spotting is probably only possible with the use of artificial intelligence, and yet there are ways to study consumer demand at the earliest stages of its usa email data formation. What advice can be given to entrepreneurs and businessmen?

Listen to what your customers are saying.

Take a closer look at your audience, study the needs of the potential buyer. What does he expect from you? Communicate actively and monitor how his requests change. This is what any businessman does when he is just starting his business. It is important to collect as much information about the target audience as possible and continuously monitor the situation, updating the data.

What is meant by the inbound process? Regular surveys. They not only provide feedback (which is, of course, very valuable in itself), but also help track changing needs, and sometimes even provoke the formation of new ideas. It is possible that a new trend will be born precisely in the process of discussing your project.

Moreover, for trendspotting it is not at all necessary to conduct your own reviews. Monitor reviews and products of other companies working with you in the same niche. Pay attention to how customers react to products similar to yours, what they praise, what they complain about. Take note of all this and use it in your work. Where to look for reviews? For example, on Amazon: there are a lot of them, and they are honest.

Keep an eye on your competitors' work.

Have you noticed that successful companies, as a rule, prefer to move along their own course, not to be like everyone else? They strive to stand out from the rest, invent something new, look for alternatives. Watch such market participants, watch how they position themselves, how they work with insights (if they arise as an emerging trend).