This is a goldmine you can tap into as a marketer.

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Lead generation Demand generation metrics: how to measure your efforts Demand gen benchmarking: how are companies like yours generating demand? Demand generation tools & technologies To recreate this page, you'll need to write an in-depth piece of content on demand generation covering these sub-topics and more. That way, the website(s) linking to the broken link will be happy to link to yours instead. This is because you've provided a replacement that’ll add value to their audience. In contrast, if you reach out to these websites and suggest your service page as a replacement for the broken link, they’d most likely not link to it.

Send follow-up emails Don’t send one email and call it a day. Rather, you portugal consumer mobile number list should have a follow-up sequence (think two to four emails) in place to remind the people you’ve reached out to previously about your email, and why a broken link on their page isn’t great for user experience. Doing this helps you land more links. This is because the person you reached out to has a lot going on in their life, and might have skipped responding to your initial email.

By following up with them, you’ll be top of mind, and if your pitch is a good fit, they’ll be more likely to respond to you. Conclusion It’s rare to find a website without a broken link. The reason is simple: most website owners and blog managers link to external content from their pages and don’t really monitor the content they linked to months and years ago. In some cases, these pieces of content no longer exist online because they were created for a short-term purpose, or perhaps are no longer relevant.

By finding these broken link opportunities the right way, you can build relevant links for your website and pages to help you rank higher in the SERPs. How to Hire the Best Possible Local SEO Agency for Your Business Local SEO | SEO Consulting The author's views are entirely their own (excluding the unlikely event of hypnosis) and may not always reflect the views of Moz.