Drawing up a portrait of a wealthy buyer
Posted: Sun Jan 19, 2025 6:03 am
To better understand how to work with a wealthy buyer, you should outline his psychological portrait in advance. Here is what you should determine:
Social status. That is, basic information about a person, namely his first and last name, age, gender, what he does and how much he earns.
What leisure can you afford? Wealthy taiwan business email list people have both time and money for their favorite hobby and interesting entertainment.
How much your product or service is necessary for the client. It is important that the product is useful to the person you are offering it to. Let it be some unique development or something else special, but the most important thing is that it is necessary.
The emotions that the product gives to customers. For example, if it is something from the beauty sphere, concerns health, fashion, leisure and other things of that kind.
What exactly is your product (service) better than your competitors? It is important to convincingly convey to the buyer why he should come to you and no one else to make a purchase.
How to achieve multiple growth in traffic and sales from your website?
Alexey Boyarkin
Dmitry Svistunov
Head of SEO and Development
Read more posts on my personal blog:
I have always been concerned about the issue of moving to a fundamentally new level. So that the indicators would grow not by 2 or 3 times, but by several orders of magnitude. From a thousand visits to ten thousand or from ten thousand to a hundred thousand, if we are talking about a website, for example.
And I know that such leaps are always the result of painstaking work in five areas:
Technical condition of the site.
SEO.
Collection of site semantics.
Creating useful content.
Working on conversion.
And at the same time, every manager needs an increase in sales and the number of applications from the site at the moment.
To get this growth, download our step-by-step template for increasing sales from the site:
Download template
Already downloaded
153324
Necessary qualities of a manager for successful interaction with wealthy clients
To work with wealthy clients, you must have sufficient knowledge, be an educated and well-mannered person, and also look good, watch your posture and manner of communication.
Even if you have learned every last screw of what a half-million-dollar car consists of, it is not enough. For a buyer willing to pay that kind of money, the benefits he gets with the car are much more important. A person will indicate his status, delight others, feel happy and get a high-tech unit at his disposal. And for you, in addition to technical characteristics, it would be a good idea to study the history of the brand and track the actions of competitors. Rich people are used to working with professionals, so they want to see a well-mannered and knowledgeable person in the person of a seller, who can easily answer any, even complex questions regarding both his and a competitor's product.
Drawing up a portrait of a wealthy buyer
Moreover, education is understood not only as good manners and the ability to prioritize in a given situation. It is about general erudition, a constant desire to learn, the ability to write and speak correctly, and to be flexible in thinking. These are the main qualities necessary for selling expensive goods (services) and for working with wealthy clients.
A well-mannered person is able to choose the right course of action in a stressful or controversial situation, will always be able to adapt, find a compromise, smooth things over, reduce the conflict to nothing, and ensure that the client is satisfied with everything. In complex sales, you can’t do without this, and without sufficient upbringing, it is unlikely that you will be able to cope with such tasks.
Again, not the least important thing here is a decent appearance, posture, manner of speaking and even listening (age is also important). Do not forget that, firstly, you represent a reputable company, a brand. And secondly, you will have to communicate with serious, wealthy people who are used to moving in certain circles. You must match. Completely tidy up your appearance: suit, shoes, hair, skin, even perfume - there can be no trifles here, everything is important. To successfully work with wealthy clients, you need to look so that it is pleasant to deal with you. A wealthy client will not stand on ceremony with an unpleasant salesperson, but will quickly demand another manager (and it will be good if it does not lead to dismissal).
Have you noticed that VIP-class goods are most often handled by salespeople aged 35 and above? This is not without reason. Adults are more experienced, more responsible, they are already serious, formed individuals, and they approach the matter accordingly. In essence, it turns out that two adults are involved in the negotiation process, and it is easier for them to find a
Social status. That is, basic information about a person, namely his first and last name, age, gender, what he does and how much he earns.
What leisure can you afford? Wealthy taiwan business email list people have both time and money for their favorite hobby and interesting entertainment.
How much your product or service is necessary for the client. It is important that the product is useful to the person you are offering it to. Let it be some unique development or something else special, but the most important thing is that it is necessary.
The emotions that the product gives to customers. For example, if it is something from the beauty sphere, concerns health, fashion, leisure and other things of that kind.
What exactly is your product (service) better than your competitors? It is important to convincingly convey to the buyer why he should come to you and no one else to make a purchase.
How to achieve multiple growth in traffic and sales from your website?
Alexey Boyarkin
Dmitry Svistunov
Head of SEO and Development
Read more posts on my personal blog:
I have always been concerned about the issue of moving to a fundamentally new level. So that the indicators would grow not by 2 or 3 times, but by several orders of magnitude. From a thousand visits to ten thousand or from ten thousand to a hundred thousand, if we are talking about a website, for example.
And I know that such leaps are always the result of painstaking work in five areas:
Technical condition of the site.
SEO.
Collection of site semantics.
Creating useful content.
Working on conversion.
And at the same time, every manager needs an increase in sales and the number of applications from the site at the moment.
To get this growth, download our step-by-step template for increasing sales from the site:
Download template
Already downloaded
153324
Necessary qualities of a manager for successful interaction with wealthy clients
To work with wealthy clients, you must have sufficient knowledge, be an educated and well-mannered person, and also look good, watch your posture and manner of communication.
Even if you have learned every last screw of what a half-million-dollar car consists of, it is not enough. For a buyer willing to pay that kind of money, the benefits he gets with the car are much more important. A person will indicate his status, delight others, feel happy and get a high-tech unit at his disposal. And for you, in addition to technical characteristics, it would be a good idea to study the history of the brand and track the actions of competitors. Rich people are used to working with professionals, so they want to see a well-mannered and knowledgeable person in the person of a seller, who can easily answer any, even complex questions regarding both his and a competitor's product.
Drawing up a portrait of a wealthy buyer
Moreover, education is understood not only as good manners and the ability to prioritize in a given situation. It is about general erudition, a constant desire to learn, the ability to write and speak correctly, and to be flexible in thinking. These are the main qualities necessary for selling expensive goods (services) and for working with wealthy clients.
A well-mannered person is able to choose the right course of action in a stressful or controversial situation, will always be able to adapt, find a compromise, smooth things over, reduce the conflict to nothing, and ensure that the client is satisfied with everything. In complex sales, you can’t do without this, and without sufficient upbringing, it is unlikely that you will be able to cope with such tasks.
Again, not the least important thing here is a decent appearance, posture, manner of speaking and even listening (age is also important). Do not forget that, firstly, you represent a reputable company, a brand. And secondly, you will have to communicate with serious, wealthy people who are used to moving in certain circles. You must match. Completely tidy up your appearance: suit, shoes, hair, skin, even perfume - there can be no trifles here, everything is important. To successfully work with wealthy clients, you need to look so that it is pleasant to deal with you. A wealthy client will not stand on ceremony with an unpleasant salesperson, but will quickly demand another manager (and it will be good if it does not lead to dismissal).
Have you noticed that VIP-class goods are most often handled by salespeople aged 35 and above? This is not without reason. Adults are more experienced, more responsible, they are already serious, formed individuals, and they approach the matter accordingly. In essence, it turns out that two adults are involved in the negotiation process, and it is easier for them to find a