Ethics in the era of digital marketing agencies
Posted: Wed Dec 04, 2024 9:47 am
Is there a place for ethics in the era of digital marketing agencies? The question is relevant, because ethics is meant to guide human action, and as long as we humans are the ones who manage digital tools, there will be an issue of ethics to address. Due to the large number and quality ranges of digital agencies in Mexico, and derived from the work we do every day, we decided to write some list of belgium consumer email points that we believe are important in terms specifically of honesty and transparency.
A digital advertising agency must meet at least the following work characteristics:
Study your particular case
Every company is different, so you shouldn't provide a standardized service. What may work very well for one company could be a failure for another.
Results are only achieved with an effective strategy that includes prior analysis and good planning, so it is essential that the agency understands not only your needs, but also your business model, offer and market.
This knowledge will allow it to seek new opportunities that provide greater benefits to your company. An agency that does not do this is limiting the possibilities for improvement and growth for its clients.
He is realistic about the goals he can achieve.
A digital advertising agency must set clear goals aligned with the business objectives of companies. However, when it comes to selling, there may be a temptation to promise more than can be delivered simply to win the account.
An agency that acts ethically cares about understanding your business objectives, but also studies and generates realistic project goals. When an agency promises more than it can deliver in the sale, it not only ends up with a bad reputation, but it makes the market inefficient.
Your service is transparent
In digital marketing, it is impossible to guarantee results, as there are many variables involved that can change in a short time. Therefore, it is important to choose an agency with an experienced team capable of determining what will work best for you and getting as close as possible to the established goals.
It must be evident that it has the capacity to provide the service, that is, that it has the resources trained in the use of digital, financial, advertising and analytical tools. An agency that does not have the necessary resources can make you pay for tools that you do not need and/or underuse them.
Clearly explains the work process
You must provide a detailed plan of how you will meet the objectives that you have both defined, what your strategies will be, your work method, and your timelines. You maintain timely communication of the news, although this does not mean that you have to be in daily contact, you must find a balance to be efficient.
Report relevant indicators
A reliable agency delivers detailed and accurate reports on the results of their actions and the benefits you are getting from them. They will not simply download a Google Analytics chart, nor will they give you misleading or inflated results to make it look like they are doing a good job.
This means that if the agency understands your business objectives, they will give you neither too much nor too little information, but only the information you need to make decisions.
It is at the forefront
Look for an agency that keeps up with technological developments. Digital marketing is constantly evolving with new tools and ways of doing things.
The agency you choose should have professionals who are up to date with new trends to obtain the best results and monitor digital indicators accurately. When an agency becomes obsolete, it is likely that it is depriving its clients of the opportunity to be more efficient, grow or reduce costs when the technology matures.
In addition to these tips that can help you get a clear idea of how an honest and transparent agency operates, always follow your intuition. There should be chemistry between your company and the agency, and their way of working should suit your style. If you don't feel comfortable and/.
A digital advertising agency must meet at least the following work characteristics:
Study your particular case
Every company is different, so you shouldn't provide a standardized service. What may work very well for one company could be a failure for another.
Results are only achieved with an effective strategy that includes prior analysis and good planning, so it is essential that the agency understands not only your needs, but also your business model, offer and market.
This knowledge will allow it to seek new opportunities that provide greater benefits to your company. An agency that does not do this is limiting the possibilities for improvement and growth for its clients.
He is realistic about the goals he can achieve.
A digital advertising agency must set clear goals aligned with the business objectives of companies. However, when it comes to selling, there may be a temptation to promise more than can be delivered simply to win the account.
An agency that acts ethically cares about understanding your business objectives, but also studies and generates realistic project goals. When an agency promises more than it can deliver in the sale, it not only ends up with a bad reputation, but it makes the market inefficient.
Your service is transparent
In digital marketing, it is impossible to guarantee results, as there are many variables involved that can change in a short time. Therefore, it is important to choose an agency with an experienced team capable of determining what will work best for you and getting as close as possible to the established goals.
It must be evident that it has the capacity to provide the service, that is, that it has the resources trained in the use of digital, financial, advertising and analytical tools. An agency that does not have the necessary resources can make you pay for tools that you do not need and/or underuse them.
Clearly explains the work process
You must provide a detailed plan of how you will meet the objectives that you have both defined, what your strategies will be, your work method, and your timelines. You maintain timely communication of the news, although this does not mean that you have to be in daily contact, you must find a balance to be efficient.
Report relevant indicators
A reliable agency delivers detailed and accurate reports on the results of their actions and the benefits you are getting from them. They will not simply download a Google Analytics chart, nor will they give you misleading or inflated results to make it look like they are doing a good job.
This means that if the agency understands your business objectives, they will give you neither too much nor too little information, but only the information you need to make decisions.
It is at the forefront
Look for an agency that keeps up with technological developments. Digital marketing is constantly evolving with new tools and ways of doing things.
The agency you choose should have professionals who are up to date with new trends to obtain the best results and monitor digital indicators accurately. When an agency becomes obsolete, it is likely that it is depriving its clients of the opportunity to be more efficient, grow or reduce costs when the technology matures.
In addition to these tips that can help you get a clear idea of how an honest and transparent agency operates, always follow your intuition. There should be chemistry between your company and the agency, and their way of working should suit your style. If you don't feel comfortable and/.