Requirements for improved conversions in Google Ads
Posted: Sun Jan 19, 2025 4:09 am
To use enhanced conversions in Google Ads we find the following requirements:
Use site-wide tags: Use Google Site Tag or Google Tag Manager.
Have Google Ads Conversion Tracking as your conversion source.
Have a website where customers can submit data in clear text.
The enhanced conversion feature works best for deep conversion el salvador phone number library types, such as a purchase or registrations, where customer data is required.
Implementing Enhanced Conversions
Currently, there are three possible implementation types for enhanced conversions:
Automatic
Manual
Through an API
The quickest way to implement enhanced conversions is automatically through the Conversions creation tool in Google Ads and its subsequent configuration with the help of tools such as Google Tag Manager .
Advertisers looking for more implementation customization options can also edit their page code via manual settings . And finally, sophisticated advertisers looking to pass data from server to server can do so using the Enhanced Conversions API.
If you have any questions about how to delve deeper into Google Ads conversion settings, we encourage you to take a look at our post on the subject , since in general; improved conversions in Google Ads are an important product for the future of conversion measurement .
Additionally, Google recommends as a best practice to additionally configure consent mode in addition to enhanced conversions in Google Ads : Enhanced conversions and consent mode together capture previously unobservable conversions and respect user consent, which helps reduce population bias and strengthens the data used in modeling.
Use site-wide tags: Use Google Site Tag or Google Tag Manager.
Have Google Ads Conversion Tracking as your conversion source.
Have a website where customers can submit data in clear text.
The enhanced conversion feature works best for deep conversion el salvador phone number library types, such as a purchase or registrations, where customer data is required.
Implementing Enhanced Conversions
Currently, there are three possible implementation types for enhanced conversions:
Automatic
Manual
Through an API
The quickest way to implement enhanced conversions is automatically through the Conversions creation tool in Google Ads and its subsequent configuration with the help of tools such as Google Tag Manager .
Advertisers looking for more implementation customization options can also edit their page code via manual settings . And finally, sophisticated advertisers looking to pass data from server to server can do so using the Enhanced Conversions API.
If you have any questions about how to delve deeper into Google Ads conversion settings, we encourage you to take a look at our post on the subject , since in general; improved conversions in Google Ads are an important product for the future of conversion measurement .
Additionally, Google recommends as a best practice to additionally configure consent mode in addition to enhanced conversions in Google Ads : Enhanced conversions and consent mode together capture previously unobservable conversions and respect user consent, which helps reduce population bias and strengthens the data used in modeling.