Examples of gamification & playful learning
Posted: Sun Jan 19, 2025 4:08 am
The visual impact of experiences and the function or content can be combined. Then the communication goes beyond leaving a visual or interactive impression. A direction that may not seem new is ' playful communication '. A few years ago, online action marketing games were popular - or at least the making of them. Many won prizes.
But do they work? These 'advergames' usually had nothing to do with the product or service and this can even damage a brand. A car commercial with a shooting game for example: no functional or substantive relationship. Real playful communication is a buy australia whatsapp number database combination of the functional, substantive and the playful brand experience. A style and form that suits the target group, but a substantive added value from the USPs of the brand, the program or the organization. Teaching people something or letting them discover something, who are motivated to do this thanks to the game experience.
Below you will find examples of gamification or playful learning:
nike plusNike Plus : The product – the wristband or watch – is central, and is expanded with digital technology that makes the connection with the online environment. This environment is gamified: making running more playful by achieving (physical) goals and setting challenges, for which you receive online ' trophies ' and ' medals.
But do they work? These 'advergames' usually had nothing to do with the product or service and this can even damage a brand. A car commercial with a shooting game for example: no functional or substantive relationship. Real playful communication is a buy australia whatsapp number database combination of the functional, substantive and the playful brand experience. A style and form that suits the target group, but a substantive added value from the USPs of the brand, the program or the organization. Teaching people something or letting them discover something, who are motivated to do this thanks to the game experience.
Below you will find examples of gamification or playful learning:
nike plusNike Plus : The product – the wristband or watch – is central, and is expanded with digital technology that makes the connection with the online environment. This environment is gamified: making running more playful by achieving (physical) goals and setting challenges, for which you receive online ' trophies ' and ' medals.