AI Can Close Four Times More Sales Than Humans, Salesforce Expands Financial Services Cloud, More Sales News
Posted: Sun Jan 19, 2025 4:05 am
Mastercard Launches Digital Sales Platform for Farmers
In partnership with Rabobank, Mastercard offers a digital platform that makes it easier for farmers to sell their produce and build a network. With this platform, Mastercard aims to expand digital access to one million farmers in emerging markets, building on its Mastercard Farmer Network, which connects farmers in Africa and Asia.
Artificial Intelligence (AI) Is Four Times More Effective Than Some Human Salespeople
The study shows that when customers don’t know they’re interacting with a chatbot, AI can sell four times more effectively than inexperienced employees. However, when customers know there’s a chatbot on the line, sales rates drop by about 80%. These findings allow companies to improve their chatbot adoption and how they use AI to target customers.
Salesforce expands financial services cloud to bring insurance sales agents closer to policyholders and insurers.
New features include an agent and customer service why telemarketing is significant for business representative console, pre-built Lightning Flow templates, and built-in analytics with Einstein, an artificial intelligence tool for customer relationship management. Salesforce introduced these features in its financial services cloud to help sales agents engage policyholders at the right time and place, and support cross-selling and upselling activities.
Week of September 17, 2019
Agents waste over half a billion hours each year on bad software, Salesforce launches new ad campaign, and more sales news.
The adoption of AI-driven B2B sales technologies is improving sales processes to speed up deals. Millions of dollars are being invested in developing sales enablement tools and analytics, with the number of standalone sales solutions increasing by 25% compared to 2018. However, industry experts note that sales reps need to focus on process and strategy rather than tools, even as they increasingly learn to rely on technology to improve efficiency and automate tasks.
Sales and support agents waste more than half a billion hours each year using bad software. Wasted time is spent searching for information, navigating menus that aren’t intuitive, and working around bugs and missing features. These activities result in $8.3 billion in lost productivity each year, according to a recent study by customer engagement software company Freshworks Inc.
Salesforce is launching a new ad campaign to explain what the $130 billion company really does. The campaign will use radio, print, TV, and digital channels, as well as subway ads and local events, to showcase how its technology helps businesses. With the campaign, the company hopes to increase awareness of its products, acknowledging that despite its strong brand recognition, most people don’t understand how its products actually work.
Mediafly acquires iPresent to expand its global presence. The acquisition complements Mediafly’s existing Evolved Selling portfolio with iPresent’s user interface and customization design. The combination will allow Mediafly to combine sales enablement workshops and consulting services, content management, interactive sales tools such as ROI and TCO calculators, sales readiness tools, AI-powered CRM integrations, and analytics into a single platform.
In partnership with Rabobank, Mastercard offers a digital platform that makes it easier for farmers to sell their produce and build a network. With this platform, Mastercard aims to expand digital access to one million farmers in emerging markets, building on its Mastercard Farmer Network, which connects farmers in Africa and Asia.
Artificial Intelligence (AI) Is Four Times More Effective Than Some Human Salespeople
The study shows that when customers don’t know they’re interacting with a chatbot, AI can sell four times more effectively than inexperienced employees. However, when customers know there’s a chatbot on the line, sales rates drop by about 80%. These findings allow companies to improve their chatbot adoption and how they use AI to target customers.
Salesforce expands financial services cloud to bring insurance sales agents closer to policyholders and insurers.
New features include an agent and customer service why telemarketing is significant for business representative console, pre-built Lightning Flow templates, and built-in analytics with Einstein, an artificial intelligence tool for customer relationship management. Salesforce introduced these features in its financial services cloud to help sales agents engage policyholders at the right time and place, and support cross-selling and upselling activities.
Week of September 17, 2019
Agents waste over half a billion hours each year on bad software, Salesforce launches new ad campaign, and more sales news.
The adoption of AI-driven B2B sales technologies is improving sales processes to speed up deals. Millions of dollars are being invested in developing sales enablement tools and analytics, with the number of standalone sales solutions increasing by 25% compared to 2018. However, industry experts note that sales reps need to focus on process and strategy rather than tools, even as they increasingly learn to rely on technology to improve efficiency and automate tasks.
Sales and support agents waste more than half a billion hours each year using bad software. Wasted time is spent searching for information, navigating menus that aren’t intuitive, and working around bugs and missing features. These activities result in $8.3 billion in lost productivity each year, according to a recent study by customer engagement software company Freshworks Inc.
Salesforce is launching a new ad campaign to explain what the $130 billion company really does. The campaign will use radio, print, TV, and digital channels, as well as subway ads and local events, to showcase how its technology helps businesses. With the campaign, the company hopes to increase awareness of its products, acknowledging that despite its strong brand recognition, most people don’t understand how its products actually work.
Mediafly acquires iPresent to expand its global presence. The acquisition complements Mediafly’s existing Evolved Selling portfolio with iPresent’s user interface and customization design. The combination will allow Mediafly to combine sales enablement workshops and consulting services, content management, interactive sales tools such as ROI and TCO calculators, sales readiness tools, AI-powered CRM integrations, and analytics into a single platform.