8 clever strategies for SMEs to find and win new customers
Posted: Sat Jan 18, 2025 8:30 am
Do you run a small or medium-sized business? What is the biggest challenge you face? Perhaps it is difficult to find competent and motivated employees or to ensure a stable cash flow with limited resources.
However, the biggest challenge that holds many SMEs and startups back is customer acquisition. Unlike large international companies, they may not be able to afford expensive marketing strategies and campaigns to reach their target markets and potential customers or to increase brand awareness.
It's no surprise, then, that only 30 to 10 percent of all small and medium-sized businesses in Germany survive for more than three years. What can you do to prevent your SME from becoming part of the 70 to 90 percent that fail? The answer: You need to find creative ways to attract new customers with limited marketing resources. Here are some expert tips to make qatar telegram mobile phone number list customer acquisition and new business easier for you.
Create thought leadership content
Did you know that 64 percent of B2B buyers trust thought leadership content—content that provides new ways of thinking—more than other marketing materials when it comes to forming an opinion of a company? In addition, 65 percent of B2B decision makers worldwide think that such content positively influences their opinion of a provider.
Thought leadership content is a great tool to establish your authority and credibility and build your reputation in the industry. This can help you build trust with potential and existing customers, which in turn makes lead generation and identifying interested individuals easier.
However, the biggest challenge that holds many SMEs and startups back is customer acquisition. Unlike large international companies, they may not be able to afford expensive marketing strategies and campaigns to reach their target markets and potential customers or to increase brand awareness.
It's no surprise, then, that only 30 to 10 percent of all small and medium-sized businesses in Germany survive for more than three years. What can you do to prevent your SME from becoming part of the 70 to 90 percent that fail? The answer: You need to find creative ways to attract new customers with limited marketing resources. Here are some expert tips to make qatar telegram mobile phone number list customer acquisition and new business easier for you.
Create thought leadership content
Did you know that 64 percent of B2B buyers trust thought leadership content—content that provides new ways of thinking—more than other marketing materials when it comes to forming an opinion of a company? In addition, 65 percent of B2B decision makers worldwide think that such content positively influences their opinion of a provider.
Thought leadership content is a great tool to establish your authority and credibility and build your reputation in the industry. This can help you build trust with potential and existing customers, which in turn makes lead generation and identifying interested individuals easier.