by Creating Digital Replicas of Target Customer Personas, Companies Can Simulate How Different Personality Types Respond to Various Product Features, Designs or Marketing Messages, Ro Luek, Chief Revenue Officer at Enterprise Ai Consultancy Rts Ls, Told Pymnts. This Allows for Rapid Testing of Multiple Variations Simultaneously to Determine Which One Resonates Most Effectively With Different Market Segments. This Not Only Saves Time and Resources Compared to Traditional Methods, but Also Provides a Deeper Understanding of Customer Motivations, Preferences and Pain Points – All Before Onboarding Real Customers.
, Participants of Varying Ages, Gen slovenia telemarketing data ders, Races, Regions, Educations, and Political Ideologies and Were Paid Up to $1,000. Each Subject Completed a Two-hour Interview on Topics Ranging From Childhood Memories to Immigration Policy. The Team Created the Ai replica and Tested Its Accuracy by Having Participants Complete Two Personality Tests, Social Surveys and Logic Games Over Two Weeks.
the Ai agent Then Completed the Same Assessment. The Results Showed That Human and Ai Responses Were Similar, Although the Replicas Performed Worse on Behavioral Tests Such as the Dictator Game, Which Measures Fair Value. Lübeck Said Support Agents Can Use Ai Personality Replicas to Practice Handling Various Customer Interactions. These Digital Clients Will Allow Agents to Safely Try Different Approaches With Different Personality Types and Scenarios—from Defusing Tense Situations to Recommending New Products.
How They Did It the Researchers Recruited
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