Snacking content in your content marketing strategy

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How to integrate snacking content into your strategy? What are the elements to take into account? In this section, we give you all the keys to understanding and effectively using snacking content in your content marketing strategy .

Focus on content marketing
Content marketing – definition:

These are practices that consist of offering useful or fun content to prospects . In the context of B2B SaaS marketing , the objective will be, for example, to generate leads , visits or simply to gain visibility .

These are usually contents in the form of advice articles on a belgium phone number library blog , product descriptions , a video presenting a product, etc.

Snacking content: the objectives
Why use snacking content in your strategy? Snacking content serves two main purposes: prospecting and engagement .

Prospecting
With snacking content, you create and distribute content that has a strong impact . These are perfect for attracting new visitors . In this sense, you can see these contents as the business card of your expertise, a sweet treat that will attract prospects and make them want to know more.

The commitment