Don't just post offers or products: offer more to your potential customers.
Posted: Mon Dec 02, 2024 9:46 am
Tips and Tricks Stories and anecdotes
Behind the scenes
Little moments of inspiration
The most effective practical example is that of Autoscuola Boschi . Its owner has chosen to enhance the local visibility of his local business through a high-performance website, a small blog with tips for those who want to get a driving license and some video tutorials on YouTube.
Start-to-do-Digital-Marketing-website-driving-schools-boschi-Easy-Web-Marketing-Nicola-Onida-SEO-copy
The content you create should be interesting, useful, and engaging. Think about what your customers would like, what would make them stop scrolling and decide to check you out.
Here you will find a mini-guide that explains what Valuable Content is: Valuable Content: a must if you want to do Content Marketing that works
5. Experiment without fear
There is no magic wand for success with Digital Marketing. But I know a trick that always works : experiment.
Try different messages, videos, creatives and words in your posts or content. What works today may not work tomorrow, and vice versa. Be curious: look at what your competitors or other professionals in your industry are doing, get inspired and adapt what you like to your unique style.
Don't be afraid to practice with the platform you use to publish. Do you have a blog? Learn to write and publish articles more efficiently. Do you use Instagram? Experiment with the video formats that buy phone number list are trending, from stories to reels. Are you on TikTok? Find a video template that is simple for you, but effective in capturing the attention of your audience.
The key is this: go for it. Just do it! Don't be afraid to make mistakes , every mistake is an opportunity to improve. And while you do all this, remember to measure the results you get (see the point below).
6. Measure and Adapt Continuously
This is what will make the difference for you when you start doing Digital Marketing. It is a process of continuous experimentation, so keep an eye on what works and what doesn't , look at the numbers, listen to customer feedback and don't be afraid to change course if something doesn't work. The key is to be flexible and ready to adapt to the needs of the market and your customers.
The #1 Move to Start Digital Marketing
When we talk about starting digital marketing, especially for a small business owner, your first move should be to create and optimize your Google Business listing (formerly known as Google My Business).
Why?
Very simply, the first thing people do when looking for a local business is open Google. Whether it's a restaurant, a neighborhood store, a lawyer, an accountant, an electrician or a bar for happy hour. Google is the starting point for almost everyone. So a well-filled and updated Google Business profile puts you exactly where you want to be: in front of your potential customers , at the exact moment they are looking for what you offer.
A Google Business listing lets you showcase photos of your store, hours of operation, customer reviews, and even answer frequently asked questions. You can update your customers about promotions, events, or changes to your hours, all in one place. And the best part? It’s free and incredibly easy to manage.
Focusing on your Google Business listing is the quickest and most straightforward way to increase your online visibility. It doesn’t require a lot of technical expertise, but it packs a huge punch. When someone searches for a business like yours on Google, that’s where you need to show up, with all the right information and a presence that inspires trust.
Behind the scenes
Little moments of inspiration
The most effective practical example is that of Autoscuola Boschi . Its owner has chosen to enhance the local visibility of his local business through a high-performance website, a small blog with tips for those who want to get a driving license and some video tutorials on YouTube.
Start-to-do-Digital-Marketing-website-driving-schools-boschi-Easy-Web-Marketing-Nicola-Onida-SEO-copy
The content you create should be interesting, useful, and engaging. Think about what your customers would like, what would make them stop scrolling and decide to check you out.
Here you will find a mini-guide that explains what Valuable Content is: Valuable Content: a must if you want to do Content Marketing that works
5. Experiment without fear
There is no magic wand for success with Digital Marketing. But I know a trick that always works : experiment.
Try different messages, videos, creatives and words in your posts or content. What works today may not work tomorrow, and vice versa. Be curious: look at what your competitors or other professionals in your industry are doing, get inspired and adapt what you like to your unique style.
Don't be afraid to practice with the platform you use to publish. Do you have a blog? Learn to write and publish articles more efficiently. Do you use Instagram? Experiment with the video formats that buy phone number list are trending, from stories to reels. Are you on TikTok? Find a video template that is simple for you, but effective in capturing the attention of your audience.
The key is this: go for it. Just do it! Don't be afraid to make mistakes , every mistake is an opportunity to improve. And while you do all this, remember to measure the results you get (see the point below).
6. Measure and Adapt Continuously
This is what will make the difference for you when you start doing Digital Marketing. It is a process of continuous experimentation, so keep an eye on what works and what doesn't , look at the numbers, listen to customer feedback and don't be afraid to change course if something doesn't work. The key is to be flexible and ready to adapt to the needs of the market and your customers.
The #1 Move to Start Digital Marketing
When we talk about starting digital marketing, especially for a small business owner, your first move should be to create and optimize your Google Business listing (formerly known as Google My Business).
Why?
Very simply, the first thing people do when looking for a local business is open Google. Whether it's a restaurant, a neighborhood store, a lawyer, an accountant, an electrician or a bar for happy hour. Google is the starting point for almost everyone. So a well-filled and updated Google Business profile puts you exactly where you want to be: in front of your potential customers , at the exact moment they are looking for what you offer.
A Google Business listing lets you showcase photos of your store, hours of operation, customer reviews, and even answer frequently asked questions. You can update your customers about promotions, events, or changes to your hours, all in one place. And the best part? It’s free and incredibly easy to manage.
Focusing on your Google Business listing is the quickest and most straightforward way to increase your online visibility. It doesn’t require a lot of technical expertise, but it packs a huge punch. When someone searches for a business like yours on Google, that’s where you need to show up, with all the right information and a presence that inspires trust.