That is the reason why you should consider including WhatsApp marketing in your outreach strategy and make the most of this global platform. To effectively incorporate WhatsApp in your existing marketing Azerbaijan Phone Numbers channels, you not only need solid WhatsApp marketing strategies but also insight as to how successful brands use it.With that said, in this article, I will elaborate on five companies that are using WhatsApp Business API in their marketing initiatives to drive engagement and revenue. But before that, let’s look at the benefits of WhatsApp marketing.
Advantages of WhatsApp marketing
WhatsApp marketing offers several benefits that allow you to elevate your business to another level by providing quality customer service and focusing on customer-centric selling. Here are a few of them:
A large number of users
If you keep up with Whatsapp business statistics, one of the greatest benefits of WhatsApp marketing is that it has a massive user base with people around the world using it daily. This way, you can reach a vast number of potential customers to market your offerings.
High open and engagement rates
Compared to traditional marketing channels like email, WhatsApp messages tend to have a higher open rate and engagement rate. In fact, the open rate of WhatsApp messages is at a staggering 98%.
People are more likely to open, view, and respond to WhatsApp messages, increasing the chances of them reading your message and converting into a customer. And by applying some WhatsApp automation hacks, you can reach out to many customers and increase your engagement rate at the same time.
Moreover, with the automation for WhatsApp feature, the engagement rate of brands also increases.
Mobile-friendly platform
WhatsApp is mostly used on mobile devices, making it highly accessible to users. Since most people carry their phones with them throughout the day, they can conveniently access and engage from anywhere.
This mobile-friendly nature of WhatsApp ensures that your messages can reach customers wherever they are, boosting overall interactions.
Secured channel
WhatsApp offers end-to-end encryption, making sure that messages are exchanged between you and your audience. This level of privacy can be particularly important for sensitive information or confidential communications.
WhatsApp case studies and success stories
Many companies nowadays use WhatsApp to both promote their products and interact with their target market. Here are some of the success stories of businesses that effectively used WhatsApp Business API to achieve their goals.
Tata CLiQ
Tata CLiQ is the trademarked e-commerce platform of the Tata Group. The company wished to contact every individual that consented to get promotional messages. That’s why they required a stable medium of communication to send tailored messages.
After much deliberation, Tata CLiQ decided to use WhatsApp Business API to send these messages to its customers for its e-commerce marketing efforts on WhatsApp. It first used the platform to inform customers using Business Message Templates about their orders, such as sending order details, tracking numbers, and delivery dates.
And once they saw the success of the informational messages, Tata CLiQ then began sending promotional, personalized messages about discounted products or special occasion sales.
Tata CLiQ promotional WhatsApp message.
As a result of these tailored advertising messages on WhatsApp, Tata CLiQ witnessed a great boost in sales engagement and the number of conversions. Not only that. The personalized campaign generated 10 times ROI in the span of a couple of months along with a 57% CTR rate on WhatsApp.
Achieve Similar Results With Zixflow
Make use of the robust outreach functionality of Zixflow to elevate your WhatsApp marketing
