Is it becoming more and more difficult to capture the attention of your target audience online? You may need to review your operating channels. And if you are thinking about social media, the most popular one is Instagram.
Originally created in 2010, Instagram was just an image-sharing app. Over time and the eventual acquisition by Facebook, it grew into one of the leading platforms today, incorporating different features.
For marketing, Instagram offers several very attractive possibilities to impact the public . In addition, its focus on visual content allows for a high degree of immersion in the brand's universe. Even more so when Instagram Stories was incorporated into the tool, which gave the application more dynamics.
Discover below the main advantages of adopting an Instagram strategy for businesses:
Index
1. Large user base
2. Higher participation rate
3. Various types of publication
4. Complete structure for paid ads.
1. Large user base
Instagram has over 1 billion users worldwide, with 69 million of them in Brazil . This is a large christmas island businesses directory udience for your business to tap into and implement a marketing strategy.
There is a lot of value in the different segments that exist within Instagram. In this way, there is not just one type of audience, which allows companies from the most varied markets to take advantage of it.
2. Higher participation rate
Facebook may have the most users, but Instagram is where the most engagement happens. That’s why it’s essential for any brand to have a positive impact on the public, and receiving feedback is even more important.
According to a 2018 study, Instagram gets 15 times more engagement than other social networks . These numbers aren’t expected to slow down until the end of 2019, even with recent changes to the app .
3. Various types of publication
Instagram has long since ceased to be just a social network for photos. Today, it offers several post formats that can offer very attractive possibilities for your brand's digital marketing strategy.
In addition to photos and videos, you can explore the Instagram Stories format to give your audience a sense of exclusivity. All that content disappears after 24 hours, so plan your material accordingly.
4. Complete structure for paid ads.
In addition to having several possible post types, Instagram also has an advertising platform . Here you can sponsor content and target it to very specific audience segments.
This is very valuable, as it allows your Instagram strategy for business to reach only those who have the profile to become customers of your company. It is a focus on saving resources and improving results.
As you can see, an Instagram strategy for businesses can bring a number of benefits. It is a very powerful advertising channel, capable of reaching several different audience segments.
The network offers a higher level of proximity to the audience, which is decisive for increasing the visibility of the business. However, it is important to remember that good results can only be achieved on Instagram when a quality campaign is implemented.
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