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Software for online advertising automation

Posted: Wed Jan 15, 2025 5:24 am
by udoy120
With everything that goes into creating and optimizing digital ads these days, most marketers need a helping hand. From creating ads across multiple channels to optimizing bidding strategies, ad automation solutions are one of the best ways to scale digital advertising efforts.

As with all-in-one platforms, you don’t really need advertising automation until:

You've seen traction on more than one ad platform (e.g., Facebook and Twitter or Google AdWords and Instagram).

You're looking to refine ad creation and bidding strategies, rather than intensive testing.

You want to advertise to hyper-targeted segments, like retargeting audiences.

1. Adroll


AdRoll is probably one of the most well-known burundi listsdigital advertising automation tools out there, and for good reason. Their software makes it easy to run ads across all channels, from display to email to social. On top of that, AdRoll offers high-impact retargeting campaigns, helping you stay top of mind with new leads and re-engage with inactive customers.

Pricing: Pricing is based on CPM - contact AdRoll for more specific pricing information.

There are also other lesser-known software programs that are not very present on the French market but which are worth looking into (provided you speak English).

2. Metadata.io
Metadata.io is a great software for targeting the right people to the right accounts, running your ads on a variety of platforms, experimenting to find the right messaging, imagery, and CTA per audience - and most importantly, generating qualified leads and getting real ROI.

Price: Varies between €1,000 and €5,000 per month, depending on monthly ad spend, channels, etc.