How CRM helps with social engagement on communication networks
Posted: Wed Jan 15, 2025 5:10 am
Why is participation in communication networks important? Because these networks simply demand it. Even more so when we look at young people and social engagement. This audience is active on the networks and involved with different agendas.
If you already invest in producing quality content, you will have noticed how organic engagement has dropped in recent years. However, it is in the area of shares, comments and mensajes directos that the interaction really happens.
Therefore, it is important to highlight that a post on Instagram , for example, business to consumer database has a greater reach when the company is active and interacts more with customers. In this sense, interacting also means selling.
This is what experts call venta social. In other words, it is a less aggressive sales strategy, but with a high conversion power.
Understand how people see your brand
This is where CRM can best support social engagement. After all, you need to understand what your customers think about your business. With the information available in CRM, it is possible to understand what they consider negative and what they consider positive about your company.
Since all interactions between the customer and the company are recorded in the system, managers can analyze this data and see what is working and what needs improvement.
The difference is that with this software you have access to the information generated in real time. This has a direct impact on marketing strategies, for example. In this way, they can be changed and optimized as needed. Hence the importance of social engagement.
Attract the right people
Having a profile on social media is not enough. That is why socially committed companies understand that they need to interact with their audience more and more. Only in this way is it possible to promote a certain visibility for the business.
And this visibility, of course, can be converted into Sales, especially through WhatsApp. Even more so if you have a CRM software. This happens for two reasons. Firstly, because with this platform you can serve customers who are using different messaging applications.
If one of them uses Facebook Messenger and the other uses WhatsApp, there are no problems. Simply integrate with these applications and respond to them without changing the platform. As a result, the entire team gains in agility.
Furthermore, with the integration between WhatsApp and CRM, your company will be able to capture the best leads. After all, every time a potential client is interested in your solutions and sends a message, the software registers that person as a new potential client in the system. This way, they will go directly to the sales funnel and you can start prospecting.
This potential customer also receives a card. Your company can update data such as company title, phone number, contact email, among other details. A practical and quick way to get to know the customer and, therefore, encourage social engagement on social networks.
Being fast on the networks is essential
As mentioned in the previous topic, CRM makes it possible to serve customers who use different messaging applications. This offers a considerable competitive advantage. After all, these people want to be served as quickly as possible. And only a tool like this allows us to provide this service with such agility.
This detail is very relevant because customers choose a company not only for the quality of the product. If the service is not satisfactory, they are very likely not to return. In addition, it will continue to promote negative publicity about the company.
So using CRM to help engage networks is not just a matter of ease in everyday life. This tool has what it takes to promote the best of every company.
If you already invest in producing quality content, you will have noticed how organic engagement has dropped in recent years. However, it is in the area of shares, comments and mensajes directos that the interaction really happens.
Therefore, it is important to highlight that a post on Instagram , for example, business to consumer database has a greater reach when the company is active and interacts more with customers. In this sense, interacting also means selling.
This is what experts call venta social. In other words, it is a less aggressive sales strategy, but with a high conversion power.
Understand how people see your brand
This is where CRM can best support social engagement. After all, you need to understand what your customers think about your business. With the information available in CRM, it is possible to understand what they consider negative and what they consider positive about your company.
Since all interactions between the customer and the company are recorded in the system, managers can analyze this data and see what is working and what needs improvement.
The difference is that with this software you have access to the information generated in real time. This has a direct impact on marketing strategies, for example. In this way, they can be changed and optimized as needed. Hence the importance of social engagement.
Attract the right people
Having a profile on social media is not enough. That is why socially committed companies understand that they need to interact with their audience more and more. Only in this way is it possible to promote a certain visibility for the business.
And this visibility, of course, can be converted into Sales, especially through WhatsApp. Even more so if you have a CRM software. This happens for two reasons. Firstly, because with this platform you can serve customers who are using different messaging applications.
If one of them uses Facebook Messenger and the other uses WhatsApp, there are no problems. Simply integrate with these applications and respond to them without changing the platform. As a result, the entire team gains in agility.
Furthermore, with the integration between WhatsApp and CRM, your company will be able to capture the best leads. After all, every time a potential client is interested in your solutions and sends a message, the software registers that person as a new potential client in the system. This way, they will go directly to the sales funnel and you can start prospecting.
This potential customer also receives a card. Your company can update data such as company title, phone number, contact email, among other details. A practical and quick way to get to know the customer and, therefore, encourage social engagement on social networks.
Being fast on the networks is essential
As mentioned in the previous topic, CRM makes it possible to serve customers who use different messaging applications. This offers a considerable competitive advantage. After all, these people want to be served as quickly as possible. And only a tool like this allows us to provide this service with such agility.
This detail is very relevant because customers choose a company not only for the quality of the product. If the service is not satisfactory, they are very likely not to return. In addition, it will continue to promote negative publicity about the company.
So using CRM to help engage networks is not just a matter of ease in everyday life. This tool has what it takes to promote the best of every company.