Step 6. Improve your on-page SEO

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Google understands subtopics around a general interest, and so clusters reflect the direction of Google's AI.

Topic cluster, example for SEO writing
Describing your cluster model allows you to see your content from a higher perspective and organize everything: what you already have and what you need to write.

Make a big circle with all your topics (pillars) and smaller circles around it with all the sub-topics you have discovered.

Start by leveraging your existing content, then fill in the gaps.

On-page SEO is the practice of optimizing your web content for search engines and users.

Good on-page SEO is fundamental to your SEO strategy, as it always plays a major role in Google's ranking factors .

Google on Content Relevance as a Ranking Factor
Even though Google is much smarter than it used to be, it still places a lot of emphasis on traditional SEO elements (like searching for a specific keyword on your page).

Common on-page SEO practices korea telegram data include reviewing:

Title tags
Meta descriptions
Securities
Internal links
URL
A great way to check your website's on-page SEO is to analyze it with an SEO tool.

Let’s see what this looks like using Semrush’s On-Page SEO Checker tool.

Enter your domain, and you will get a dashboard that displays the Overview report.