The concept of integration of companies

[subornaakter40]

The concept of integration of companies
The term "integration" means that individual components are united and form a single whole. If we talk about business, then integration here assumes joint activities by several entities to improve their economic results.


Source: shutterstock.com

In the process of integrating companies, the sri lanka telegram data business expands by incorporating new structures into its structure. In this case, the company moves to a different position in the industry. In addition, the business can expand both from within and by acquiring new structural units.

In marketing, integrated growth is considered as a company's unification with other firms from a given market segment or with other market entities. In the described situation, the integrated development of the company is directly related to the strategy of external growth.

To ensure integrated growth, it is necessary to form and implement a suitable type of strategy, consisting of structural expansion of the organization. Thanks to this, it becomes possible to develop the enterprise in one production direction, increase the volume of available resources and improve the reliability and stability of the business.


The condition for integrated development is the ability of a company to increase its own profitability through increased control over key strategic links in the sales and production chains. As a rule, companies resort to such strategies when they are unable to implement the concept of concentrated growth. They serve as a source of additional market advantages for businesses, allowing them to move horizontally within the industry.