Marketing Actions:
Posted: Sun Jan 12, 2025 7:45 am
More than just semantics
In the world of small and medium-sized businesses, the best theory is the one that works: that is, the one that produces results and is repeatable. It is worth knowing and separating the Marketing actions from those corresponding to Sales. This is because we want to ensure that both teams (or even both functions, if there are no teams formed as such) are being executed and generating benefits for the business.
As a general rule, we can think of any action directed specifically towards a single person at a time (1 on 1) and specifically aimed at creating a business opportunity as a sales south korea telegram data action. The most traditional examples: a coffee chat at a face-to-face event, a cold phone call or email, a cold LinkedIn direct message, or in the most traditional case possible, a door-to-door visit.
On the other hand, any action that comes from a person or team, but is simultaneously directed to a group or segment of people (1 to many) is a Marketing action. As such, it will hardly have the objective of generating a Sale (with the exception of e-commerce business models, where there is no subsequent interaction with a real seller). In general, these actions seek to inform, educate or generate interest in the prospect so that he or she then contacts a seller. Of course, these types of efforts have enormous potential to generate economic results, but in general they start from slightly earlier stages of the sale itself. It should be taken into account that when dealing with massive efforts, they lose the capacity to be as directed or specific as a prospecting: even with the use of technologies such as CRM and others, nothing can be as personalized as a human interacting with another.
In this category of Marketing actions we can highlight: mass email sending, publications on social networks, publications in LinkedIn groups, physical and digital advertisements, etc.
They have a "one to many" approach, aiming to educate prospects and spark interest and then assign them to a sales executive. They help position the brand.
In the world of small and medium-sized businesses, the best theory is the one that works: that is, the one that produces results and is repeatable. It is worth knowing and separating the Marketing actions from those corresponding to Sales. This is because we want to ensure that both teams (or even both functions, if there are no teams formed as such) are being executed and generating benefits for the business.
As a general rule, we can think of any action directed specifically towards a single person at a time (1 on 1) and specifically aimed at creating a business opportunity as a sales south korea telegram data action. The most traditional examples: a coffee chat at a face-to-face event, a cold phone call or email, a cold LinkedIn direct message, or in the most traditional case possible, a door-to-door visit.
On the other hand, any action that comes from a person or team, but is simultaneously directed to a group or segment of people (1 to many) is a Marketing action. As such, it will hardly have the objective of generating a Sale (with the exception of e-commerce business models, where there is no subsequent interaction with a real seller). In general, these actions seek to inform, educate or generate interest in the prospect so that he or she then contacts a seller. Of course, these types of efforts have enormous potential to generate economic results, but in general they start from slightly earlier stages of the sale itself. It should be taken into account that when dealing with massive efforts, they lose the capacity to be as directed or specific as a prospecting: even with the use of technologies such as CRM and others, nothing can be as personalized as a human interacting with another.
In this category of Marketing actions we can highlight: mass email sending, publications on social networks, publications in LinkedIn groups, physical and digital advertisements, etc.
They have a "one to many" approach, aiming to educate prospects and spark interest and then assign them to a sales executive. They help position the brand.