Infographic on content generation and business
Posted: Sun Jan 12, 2025 7:02 am
Content as a lead generator
Creating valuable content that answers your audience’s top questions is a great way to build trust with potential customers, especially when they’re in the early stages of the buyer’s journey (recent studies show that up to 96% of potential buyers are there).
The goal is to build a relationship of trust with them from the very beginning and help them make informed purchasing decisions, in which they can reach the conclusion (thanks to consuming the content) that the solution they choose is the right one for their problem or situation.
You can see content as another member poland telegram data of your sales team that has just joined. It may not deliver immediate results, but after a period of adaptation and training, it will be able to produce economic benefits consistently along with the rest of the team.
Content vs. Advertising: Which is the best alternative?
In reality, both should be understood as complementary actions, which aim to provide results in a completely different horizon, and with a different effect as well.
While content marketing will take at least 12 months to start generating its first results, its effect once achieved will be long-lasting (organic generation of new contacts for months or years).
Advertising, on the other hand, has the ability to generate an instant impact on business opportunities, but once our budget is exhausted, there will be no subsequent effect of any kind. It basically generates results only while we are investing money.
As we can see, both approaches are opposite, but instead of thinking of one as superior to the other, it makes more sense to understand them as tactics that pursue different objectives.
According to Demand Metric, content marketing represents a 62% lower expense than other marketing
Creating valuable content that answers your audience’s top questions is a great way to build trust with potential customers, especially when they’re in the early stages of the buyer’s journey (recent studies show that up to 96% of potential buyers are there).
The goal is to build a relationship of trust with them from the very beginning and help them make informed purchasing decisions, in which they can reach the conclusion (thanks to consuming the content) that the solution they choose is the right one for their problem or situation.
You can see content as another member poland telegram data of your sales team that has just joined. It may not deliver immediate results, but after a period of adaptation and training, it will be able to produce economic benefits consistently along with the rest of the team.
Content vs. Advertising: Which is the best alternative?
In reality, both should be understood as complementary actions, which aim to provide results in a completely different horizon, and with a different effect as well.
While content marketing will take at least 12 months to start generating its first results, its effect once achieved will be long-lasting (organic generation of new contacts for months or years).
Advertising, on the other hand, has the ability to generate an instant impact on business opportunities, but once our budget is exhausted, there will be no subsequent effect of any kind. It basically generates results only while we are investing money.
As we can see, both approaches are opposite, but instead of thinking of one as superior to the other, it makes more sense to understand them as tactics that pursue different objectives.
According to Demand Metric, content marketing represents a 62% lower expense than other marketing