Holiday SEO in 2020: What You Need to Know

joxet11299 · Post by **joxet11299** » Sun Jan 12, 2025 6:28 am

Are you running an eCommerce business? Then you should gear up for the holiday season as early as today. And one of the most important areas you need to cover is your search engine optimization (SEO).

Holiday shopping is a bit different this year because of the pandemic. People will continue to shop, but the battleground is now online.

Since the onset of the pandemic, eCommerce sales grew more than 30%.

This will likely continue for a while. The pandemic is driving an online surge in holiday shopping. Thus, you need to learn some of the best SEO tips that will keep your business a step or two ahead of the competition.

Continue reading below for some of the best holiday SEO tips you need to know.

The Mother of All SEO Tips: Start with Your Keywords
SEO and keywords are inseparable. Hence, you should start taking your SEO game a notch higher by updating your keywords.

Revisit your website’s traffic and check your current rankings and analytics. What moj database you want to check are the pages that are doing fairly well. These are the pages that you should not touch.

Also, identify the pages that are not doing quite well in terms of traffic. Check the keywords in these pages and see which ones you can tweak or improve on.

Your goal is to integrate keywords that you can relate to the holiday season. You can use Google Trends as a guide for identifying some of the trending topics for the season.

Know What Your Market Wants
Aside from looking at the latest trends, you need to find out what your target market wants for the season. Thus, conduct a survey to find out what your local customers are looking for this year.

In your survey, identify the specific products they want for Christmas. Also, find out which of these products are a bit hard to find locally. Ask about the method of shopping or delivery they prefer.

How about safety measures? Find out their minimum standards in terms of safety measures. Additionally, determine the payment methods they prefer for the season.