B2B Email Best Practices
Posted: Sun Jan 12, 2025 5:59 am
Business-to-business email marketing is a particular approach where you target companies rather than individual clients with your email messages. The majority of us have experience with B2C email marketing. It is particularly true if you purchase online since many stores want emails when you make an order.
A small number of newsletters are also common in B2C email marketing, particularly with NGOs. Even without a purchase, they will sometimes capture your email in exchange for a discount. Following that, you’ll get notifications about any upcoming sales, promotions, and product launches.
Today, however, B2B companies are also dipping their toes into email marketing. Any effective B2B marketing plan includes email marketing as a component. Email campaigns that are strategically designed may generate leads, truemoney database nurture leads, and turn one-time customers into recurring customers.
Why you need B2B emails
Because you’re attempting to open two doors with almost similar locks, but different keys, conventional email marketing strategies don’t work for B2B campaigns. Here are a few particular instances when generic email marketing strategies in B2B campaigns go wrong.
Time Your B2B Marketing Mails Well
Timing is very important, especially when it comes to B2B marketing mails. While B2C mails might be opened at any time, both in and out of office hours, recipients of B2B mails are more likely to open them during office hours.
Therefore, make sure that your emails go out during recipients’ office hours. If you have recipients across multiple time zones, then you should look at segmenting your email list.
Besides this, you should also think about which day of the week is best to second out emails to your leads.
Friday is notoriously terrible for sending B2B marketing emails. Even if you send them during office hours, the recipients might not be able to open them as they rush to wrap things up for the week. By the time Monday rolls around, your email is probably buried under dozens of new arrivals.
Monday is also typically not ideal, as everyone is busy orientating themselves into the new week.
Tuesdays are typically one of the best days to select, as they tend to be the days with the least pressure within the weekly work cycle.
A small number of newsletters are also common in B2C email marketing, particularly with NGOs. Even without a purchase, they will sometimes capture your email in exchange for a discount. Following that, you’ll get notifications about any upcoming sales, promotions, and product launches.
Today, however, B2B companies are also dipping their toes into email marketing. Any effective B2B marketing plan includes email marketing as a component. Email campaigns that are strategically designed may generate leads, truemoney database nurture leads, and turn one-time customers into recurring customers.
Why you need B2B emails
Because you’re attempting to open two doors with almost similar locks, but different keys, conventional email marketing strategies don’t work for B2B campaigns. Here are a few particular instances when generic email marketing strategies in B2B campaigns go wrong.
Time Your B2B Marketing Mails Well
Timing is very important, especially when it comes to B2B marketing mails. While B2C mails might be opened at any time, both in and out of office hours, recipients of B2B mails are more likely to open them during office hours.
Therefore, make sure that your emails go out during recipients’ office hours. If you have recipients across multiple time zones, then you should look at segmenting your email list.
Besides this, you should also think about which day of the week is best to second out emails to your leads.
Friday is notoriously terrible for sending B2B marketing emails. Even if you send them during office hours, the recipients might not be able to open them as they rush to wrap things up for the week. By the time Monday rolls around, your email is probably buried under dozens of new arrivals.
Monday is also typically not ideal, as everyone is busy orientating themselves into the new week.
Tuesdays are typically one of the best days to select, as they tend to be the days with the least pressure within the weekly work cycle.