Does Mass Email Marketing Really Work? All You Need to Know
Posted: Sun Jan 12, 2025 5:25 am
When it comes to digital marketing, it’s easy to throw money at many different solutions without seeing any real results. But there is one solution that offers both amazing results: mass email marketing.
Unfortunately, many businesses dismiss mass emails as a thing of the past. Keep reading to discover why mass email marketing should be a cornerstone of your digital marketing strategy.
Why Mass Email Marketing Is Popular
Over the past decades, we have seen the internet evolve in many ways. The simple websites of yesteryear gave way to social media giants, video streaming sites, and so much more.
Compared to all of that, emails have changed relatively little. And it would be office 365 database fair if you are wondering if mass email marketing is still popular in this day and age.
The short answer is “yes.” The slightly longer answer is “yes, if you do it right.”
For example, you can’t just spam random people with random messages. For maximum effectiveness, you need customers to opt-in. You can get them to do this by offering something valuable (such as a free ebook) in exchange for them signing up to your email list.
By focusing on the customers who have opted in, you already have a warmer potential audience. And if you continue to offer valuable content in your future emails (for example, info that helps customers save time or money), they will become that much more loyal to your particular brand.
When Bulk Isn’t Bulk
Another term for “mass email” is “bulk email.” This has often been a negative term in the world of email marketing because it brings to mind the mental image that you are sending impersonal emails to countless people and simply hoping someone will take the bait.
However, modern “bulk” email is anything but bulk. As we noted before, you should focus on customers who have opted into your messages. Additionally, you can add personalization to your emails so they don’t feel like random messages sent to strangers.
So don’t think of modern mass email marketing as the old school “spray and pray” method. Rather, think of this as targeted marketing on a large scale.
Unfortunately, many businesses dismiss mass emails as a thing of the past. Keep reading to discover why mass email marketing should be a cornerstone of your digital marketing strategy.
Why Mass Email Marketing Is Popular
Over the past decades, we have seen the internet evolve in many ways. The simple websites of yesteryear gave way to social media giants, video streaming sites, and so much more.
Compared to all of that, emails have changed relatively little. And it would be office 365 database fair if you are wondering if mass email marketing is still popular in this day and age.
The short answer is “yes.” The slightly longer answer is “yes, if you do it right.”
For example, you can’t just spam random people with random messages. For maximum effectiveness, you need customers to opt-in. You can get them to do this by offering something valuable (such as a free ebook) in exchange for them signing up to your email list.
By focusing on the customers who have opted in, you already have a warmer potential audience. And if you continue to offer valuable content in your future emails (for example, info that helps customers save time or money), they will become that much more loyal to your particular brand.
When Bulk Isn’t Bulk
Another term for “mass email” is “bulk email.” This has often been a negative term in the world of email marketing because it brings to mind the mental image that you are sending impersonal emails to countless people and simply hoping someone will take the bait.
However, modern “bulk” email is anything but bulk. As we noted before, you should focus on customers who have opted into your messages. Additionally, you can add personalization to your emails so they don’t feel like random messages sent to strangers.
So don’t think of modern mass email marketing as the old school “spray and pray” method. Rather, think of this as targeted marketing on a large scale.