Key processes

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Key or operational processes
These types of processes in a company directly affect the added value that the customer receives. It involves the reason behind why people choose your brand and not another to satisfy their needs, which reveals a certain level of interaction of customers with this type of process to notice the results it generates.

Of the three processes according to their level of prioritization, this is perhaps the one that acts as a link between your organization and customers, even when they do not interact directly with your team.

An example of a key process is lead generation, carried out by marketing to increase engagement with the audience. Since marketing handles solid persuasion strategies with its target dominican republic telegram data audience, it is more a promise of value for the future than a specific good in the present .

However, the sales process is also key, as it generates value for the customer in the product or service in which they decided to invest their money.




Support processes
These are the processes responsible for supporting your organization's operational processes and providing help to mitigate potential friction during their execution . Although they do not directly add value and the changes they generate seem imperceptible at first glance, they contribute structurally to the correct functioning of a company.

In this way, if an anomaly occurs in a support process, it can put at risk the added value provided by a key business process.

Since support processes are linked to operational or key processes, they are not inherent to support, but will operate based on what is considered key or relevant for your company. An example of a support process is the purchasing process of a company in the construction industry , because the acquisition of materials allows the normal progress of a project .