7 Ways You Can Market To Millennials, Online

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As the largest living generation, Millennials are a demographic every brand wants to attract, but it’s keeping that demographic interested in your brand which is the tricky part. Marketing to age groups does not fit a one size fits all approach. Baby boomers are less mobile and prefer printed out articles and TV advertisements, Generation X is the merging group utilising traditional means of advertisement while also incorporating laptops and mobile. Finally, we have millennials; a largely internet-based demographic who prefer to scroll down their phone or tablet than watch TV these days.

Did you know around 80% of millennials want brands to entertain them? Not much pressure then…So, without further ado, keep those millennials interested with these 7 useful tips.



1) SPEAK THEIR LANGUAGE
Sure, they don’t actually have their own language, but especially on social media language is more laid back and often coincided with a relevant emoji to show how that user is feeling. When chatting to millennials, or honduras whatsapp phone number anyone on social media for that matter don't be scared to use an informal approach. Instead of ‘Hello, thanks for your message’, try ‘Hey! Glad to hear from you ). You want to approach a conversation as if you’re talking to a friend. Which moves us nicely to the next point.



2) START CONVERSATION AND BE ENGAGING
You’ve heard of the 80/20 rule, right? 80% of your content should be tailored to your target demographic and 20% self-promotion. Well, that 80% can include content which reflects your brand image, which if it’s humorous would increase your chances of engagement. Boohoo is a prime example on how to do this correctly. They often tweet reaction memes and start conversation topics around any trending TV programmes that aren’t linked to clothes, but it works and it targets their chosen demographic. Oh, and remember to be engaging. If a customer responds then don’t be shy to reflect banter back!



3) VISUAL STORYTELLING
Visual content has been proven to be more effective in providing information over text and our brains can read visuals 60,000x faster than text! With this in mind, your content marketing needs to be top notch and colour branded to charm any millennial.