This happens because
Posted: Wed Jan 08, 2025 4:29 am
I share my observations on the markets of Kyrgyzstan and Kazakhstan. People launch new projects, make websites and encounter situations like these:
We have a cool site, but there are no users on it, how can we hong kong telegram see the statistics? The developer changed his name and place of residence, and did not give us access to Google Analytics
We have a cool website, but for some reason it doesn't work well on mobile devices.
We have a great website, but it is not in Google and Yandex search results, or it is displayed crookedly and askew
At Pekle, we have encountered such situations more than once, when SEO clients approached us and asked us to solve these problems. This usually results in negotiations with former developers, requests to finish something, setting technical tasks, and so on.
There are no SEO experts on the customer's side who will formulate the technical task for the developers in advance so that all the nuances are taken into account (and this is normal)
The contractor either does not have SEO experts who can help formulate the technical task and warn the customer about technical nuances, or the customer is working with an irresponsible manager
Absolutely everyone can face a similar situation: from small businesses to market giants.
For example, Beeline: they have a cool website, but it is poorly indexed in Google search results.
Screenshot of Google search results, July 2017
Do you know what the funniest thing about this situation is? This error (prohibiting search engines from indexing the site) is caused by a single “/” (slash) symbol, incorrectly placed in the robots.txt file.
Screenshot of robots.txt content on beeline.kg, July 2017
Robots.txt is an important file that every website should have, it tells search engines how to index the website. This entry in robots.txt in the screenshot says that search engines should not index ALL pages of the website that start with a slash (and this is any page of the website). If it says Disallow: /admin/, then this file will prohibit indexing the login page to the admin panel (if it is located at this address).
We have a cool site, but there are no users on it, how can we hong kong telegram see the statistics? The developer changed his name and place of residence, and did not give us access to Google Analytics
We have a cool website, but for some reason it doesn't work well on mobile devices.
We have a great website, but it is not in Google and Yandex search results, or it is displayed crookedly and askew
At Pekle, we have encountered such situations more than once, when SEO clients approached us and asked us to solve these problems. This usually results in negotiations with former developers, requests to finish something, setting technical tasks, and so on.
There are no SEO experts on the customer's side who will formulate the technical task for the developers in advance so that all the nuances are taken into account (and this is normal)
The contractor either does not have SEO experts who can help formulate the technical task and warn the customer about technical nuances, or the customer is working with an irresponsible manager
Absolutely everyone can face a similar situation: from small businesses to market giants.
For example, Beeline: they have a cool website, but it is poorly indexed in Google search results.
Screenshot of Google search results, July 2017
Do you know what the funniest thing about this situation is? This error (prohibiting search engines from indexing the site) is caused by a single “/” (slash) symbol, incorrectly placed in the robots.txt file.
Screenshot of robots.txt content on beeline.kg, July 2017
Robots.txt is an important file that every website should have, it tells search engines how to index the website. This entry in robots.txt in the screenshot says that search engines should not index ALL pages of the website that start with a slash (and this is any page of the website). If it says Disallow: /admin/, then this file will prohibit indexing the login page to the admin panel (if it is located at this address).